Jemma Dodd: Fashion Portraits with the Lomo'Instant Wide

Fashion and music photographer Jemma Dodd likes to create vibrant and fun images. She was crowned winner of the live category of the NME Photography Awards 2014 and recently covered the Reading/ Leeds Festival. We gave her a Lomo'Instant Wide camera to test out on her latest project.

Tell us a bit about yourself?

I've always loved taking photos, I'm the 'annoying' one in the family that's always getting people to pose for photos and to wait while I take a picture of something I've found interesting. I love creating and capturing memories! My work mainly covers live music and fashion, I love music and going to gigs and I love meeting and working with new people so these are both perfect for me! Leeds Festival, Slam Dunk and Sonisphere are just a few of the festivals I've photographed over the years and I've also photographed artists such as Ellie Goulding, Linkin Park, Metallica and many more!

How did you get on with the Lomo’instant Wide?

The Lomo'Instant Wide is really easy to use and I had so much fun using it! I'm a big fan of instant photos and these are the perfect size and and are full of colour. It'll definitely be coming along with me on shoots, outings, events, everywhere! I really liked the multiple exposure mode and look forward to experimenting with it more as well as the flash gels.

What did you choose to shoot?

I went for an autumn/winter fashion theme and worked with the Sue Ryder vintage charity shop in Peterborough, who helped me pick out some awesome clothing! My model Jayela Rowley had the ideal look to help me capture my ideas and even braved the cold and rain to shoot with me. (The Lomo'instant Wide wasn't afraid of the rain either!)

What’s coming up in the future?

There's a few creative shoots I've got in mind and there's loads of gigs coming up that I'll be shooting. Other than that with Christmas around the corner I expect to be taking lots of family pictures and then planning some new shoots for 2017!

See more of Jemma's work at

2016-11-26 #people #soho #instant #showcase #london #uk #lomo-instant-wide #jemma-dodd

Mentioned Product

Lomo'Instant Wide

Lomo'Instant Wide

We're thrilled to introduce the Lomo'Instant Wide — the world's most creative instant wide camera and lens system! Combining high quality craftsmanship with versatile features, the Lomo’Instant Wide is the instant camera for any and every person who revels in capturing every beautiful, bizarre and bewildering moment in a creative, super wide, crisply sharp and perfectly exposed way.

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Bringing an iconic aesthetic to square format instant photography, the Diana Instant Square fills frames with strong, saturated colors and rich, moody vignetting. Built to let your inspiration run wild, our latest innovation features a Multiple Exposure Mode, a Bulb Mode for long exposures, a hot shoe adapter and so much more! It’s even compatible with all of the lenses created for the Diana F+ so that you can shake up your perspective anytime, anywhere. No two shots will ever be the same. Back us on Kickstarter now!

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