The Staley-Wise Gallery will be holding an exhibition to the advertising and fashion photographer of William Helburn in New York, July 15.
“For more than thirty years, Helburn used fashion, glamour and humor to serve clothiers and jewelers, fabric houses and cosmetics firms, Chrysler and Coca-Cola. His creative credo was ‘Do it different… Shock value was a term that was used. And I meant to shock people as much as I could,’” said the gallery in a press release.
The exhibition, “William Helburn:Ad-Man” will focus on Helburn’s photographs done for advertising and fashion in which his images became advertising’s “creative revolution” during its time. His success in advertising came from his love for fashion photography, deeming it as the most creative out of all genres. Helburn has done editorial work for Harper’s Bazaar, Town & Country, Esquire and LIFE Magazine.
“His greatest talent may have been to marry that creativity to the discipline of advertising, where a great picture must convey the idea the client wants to express. William Helburn was born in Manhattan in 1924, and the city’s streets and Central Park often are the backdrop his vision… After serving in the Pacific in World War II, Helburn studied with Harper’s Bazaar art director Alexey Brodovitch. In just a few years, Helburn was one of the most prominent advertising and fashion photographers in New York. " added the gallery.
The exhibition will run through Aug. 26.
Learn more about this exhibit through the Staley-Wise Gallery’s website. Images used are with permission from the gallery.