Lomography Official Petzval Launch Party in Hong Kong


After a long wait, the Lomography Petzval lens has finally officially landed on our online shop and in our gallery stores. To celebrate and to get a glimpse of this legendary Petzval Lens, which was first conceived of in 1840 and reinvented by Lomography last year, we gathered media personalities and photography lovers at the Hong Kong Gallery Store for this very special evening.

Guests who have been longing for the launch of Petzval lens since the Kickstarter campaign started arrived, dressed in black and brass-themed attire. Everyone was excited to get the first glimpse of Lomography Petzval Lens ,with its signature swirly bokeh effect, masterful vignettes and narrow depth of field.

The opening clip not only told the story behind the Petzval Lens; it also featured Geoffrey Berliner , the curator of the legendary Petzval Lens. Impressed by Lomography’s contribution to the Petzval and to the analogue photography community, he expressed his excitement for the reinvention of the Petzval Lens , as it set the foundation for a specialized kind of photography.

We invited professional photographers and directors from around the world to test the Petzval Lens. Guests and Studio TM founders shared their reviews on Petzval Lens with us.

See the world through the Petzval Lens, which is perfect far capturing stunning portraits. Pieces from “Studio TM” and 20 other breathtaking pieces from Petzval Artists across the globe were exhibited on the second floor of our Gallery Store. Visitors also got the chance to see the five award-winning pieces from the Petzval Apprentice photo competition.

Also on the second floor was a specially-designed Petzval Photo Booth, allowing the guests to step into the magical world of the Petzval Lens.

We invited London-based designer – Tom As Pursuer to design and decorate the shop window for our Gallery Store in Sheung Wan (Hong Kong). Come and grab your Petzval moments with the incredible window illustration!

AnTony delivered a musical evening with amazing melodies and beats.
We send our heartfelt gratitude to everyone who participated and to our sponsors – Jack Daniels and Common Ground for the amazing food and drinks.

The L omographyPetzval Lens is now available both Online and in our Gallery Store – Sheung Wan . The Petzval Lens is made from premium glass optics and the finest brass. It is compatible with all Canon EF and Nikon F mount analogue and digital cameras. Get your own Petzval Lens today and create your own masterpiece .

written by lomographygallerystorehk on 2014-08-26 #news #party #event #hong-kong #report #lomography #lomography-gallery-store #hk #recap #sheung-wan #exhibitions #petzval

We’re fizzing with excitement to introduce our latest Kickstarter project: the Lomo’Instant Square. We’re talking about the world’s first analogue camera to produce square-format Instax pictures. It features a 95mm glass lens for super sharp photos, an advanced automatic mode that takes care of exposure, all of Lomography’s signature creative features — and a compact, foldable design. The Lomo’Instant Square has launched on Kickstarter. Come join the fun and back us on Kickstarter now to save up to 35% on the planned retail price, and scoop all sorts of extra treats. Be sure to snatch up the deals before they run out. Be there and be square!

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