Lomopedia: Olympus Ecru


Another quirky-looking analogue snapper from the 1990s, the all-automatic, all-white Olympus Ecru is certainly one of the most interesting and compact cameras you can add to your collection. Find out more about it in this installment of Lomopedia!

It may look more like a sophisticated surveillance camera, but this unusually-designed camera was introduced by Olympus in 1991 as a limited edition concept camera. Called Olympus Ecru, this all-automatic compact camera got its name from — you guessed it — the French word for “unbleached” and was intended to be a symbol for “living an intellectually enhanced life as natural as unbleached cloth.” Only 20,000 units of this quirky, white-bodied camera were made, with 10,000 sold in Japan and the other 10,000 overseas.

Apart from its unusual design (including a polished aluminum lens cap), users have noted that it’s basically a Olympus Stylus Infinity fitted into the white body fashioned by industrial designer Naoki Sakai. It has a f/3.5 3-element 35mm Olympus lens, Kepler type optical viewfinder, a built-in flash, active infrared autofocus for automatic focusing from 0.35 m to infinity, shutter speeds from 1/15 to 1/500 sec, and aperture of f/3.5 to f/16.

Photo by wolf4max on Flickr

Technical Specifications:

  • Camera type: Compact
  • Lens: 35mm f/3.5 (3 elements)
  • Film: 35mm
  • Image format: 24 × 36 mm
  • Autofocus: Active infrared, for focusing automatically from 0.35 m to infinity
  • Exposure: Automatic
  • *Shutter speeds: Between 1/15 and 1/500 sec.
  • *Aperture: between f3.5 and f16
  • *Viewfinder: optical finder (Kepler type)
  • *Flash: Built-in, guide number 12
  • *Batteries: AAA x 2
  • Dimensions: 106 × 91 × 40 mm
  • Weight: 215 g without the batteries
Credits: jojomelons, lighthouse_keeperess & katetake

All information for this article were sourced from Camerapedia, Olympus Global, and wolf4max on Flickr.

written by plasticpopsicle on 2014-05-23 #gear #35mm #review #point-and-shoot #1991 #compact-camera #1990s #concept-camera #olympus-ecru #lomopedia

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