This week’s music video is far from being vintage. It’s just a plain music video that uses not-so-plain effects and planning.
We love vintage-looking and sounding music videos as much as you do but in this case, we’re willing to make a quick change up. The music video for “This Too Shall Pass” from the band OK Go starts with nothing but a whirring sound and showing OK Go band member Tom Nordwind wearing a paint splattered white jumpsuit. Norwind then bumps a red toy truck into a domino formation and planned chaos ensues. Watching the resulting explosion of cool mechanics and music is more than entertaining.
The elaborate set and planning for the music video pays off with more than just musicality from the band. The video for This Too Shall Pass is a theatrical feat even for a short 3 minute 54 second clip. Taking cues from Rube Goldberg and his amazing contraptions, the builders at Syyn Labs made sure that every bump, slide and crash would trigger another string of chaotic quirks.
Syyn Labs is an LA-based arts and technology collective that does these amazing and entertaining science projects that employ the help of crowds of people. But hey, let’s not forget the band for cooking up the plan and pledging to get hit in the face by a blast of paint.
Just watch the video and enjoy the whirlwind of falling objects, pendulum sledgehammers and paint cannons.
All information used in this article were sourced from Wired.