Hyperfocal what now? It sounds complicated but it is quite simple if you find the time to understand it. We’ve got a (relatively) short video that explains the ins and outs of hyperfocal shooting!
When you’re using your analogue SLRs with their old lenses, do you find yourself wondering what the other numbers on it represent? Sure, you know the aperture ring but what about those green and yellow numbers? These numbers represent the hyperfocal distance.
Simply put, the hyperfocal distance is the closest distance at which a lens can be focused while keeping objects at infinity acceptably sharp. What does this mean for us analogue shooters? Plenty as it enables us to shoot from the hip with much more accuracy! This is an age-old technique of street shooters. Pre-focus your lens and shoot away without looking at the viewfinder. All you have to do is to make sure that your subject is within the hyperfocal distance.
Still a tad confused? Watch this video below for a more in-depth explanation:
Creating a movie, no matter how short it is, requires an extra effort. For it to be coherent, one must stay focused throughout the entire process - from planning the story, shooting the scenes, to editing the clips. We'd like to commend these lomographers for taking an extra step to keep the spirit of analog movie making alive!
Shh! We've got a secret matter at hand, and it's coming at you at the speed of light!
We're being as mysterious as the Cosmos about our new out-of-this world product, constantly orbiting around our big reveal. But the eclipse will pass and soon the stars will align. Until then, there must be some questions floating around in the universe, right? Well, there's no need to look to the stars to find your answer! Stay on Lomography's wavelength as we kick into hyperdrive. Let your imagination skyrocket and see if you can decipher our otherworldly clues!
Creating a movie, no matter how short it is, requires a certain amount of discipline. For it to be coherent, one must keep his focus throughout the entire process - from shooting the scenes to editing the clips. With that, we are truly grateful for the effort that these lomographers put into making these LomoKino movies.
Have you been searching for the perfect gift for your loved ones and have yet to find it? Or maybe all of your shopping is done and it's time to treat yourself? Whatever the case may be, you're in luck — we've got awesome holiday shipping deals available around the globe! Depending on what country you order from, any order over €150/£150/$200 may qualify for free express shipping before the cut off dates. Scroll down to see more details!
So, you’ve got your brand new Lomo’Instant Wide and have already taken some of the coolest looking pics from your favorite new camera. What now? Share them with the World, of course! We want to see every single fantastic, fascinating and mesmerizing photo you shoot with the Lomo’Instant Wide and we’re here to tell you how it can be done.
We've had some amazing entries for the Lomography x V&A: A Paul Strand Competition and it has been very hard to choose the best. But we have finally narrowed it down to three favorite photographs. Find out if you've won here.
Everything about a person can be read upon the sight of his face -- the squint of eyes, turn of lips or raise of brows immediately paint one's feelings like an open book; but these elements are shrouded in English photographer Toby Harvard's portraiture.
We have been looking forward to Lomography x Fashion Walk－Be An Explorer on show for a long time. Finally, it has arrived! Aside from the 80-metre long LomoWall, there is also a Petzval 175 Years Exhibition and Lomo'Instant Wide Photo Booth.