We don’t always get to see product advertisements and marketing campaigns that are effective, compelling, and tell great stories. So, today’s Stop Motion Sunday offering will surely delight you — especially if you own a lovely model from the Olympus PEN Series!
When the original Olympus Pen designed by Maitani Yoshihisa was introduced in 1959, he and the camera company probably did not think it will be an instant hit and enjoy a cult following many decades later. After all, it was supposed to be just an affordable option for those who want to take quality photographs minus the hefty price tag. However, the Olympus Pen became one of the most influential cameras of its time, heralding the half-frame format craze in Japan and around the world beginning in the 1960s.
Today, the Olympus PEN may have gone digital, but it’s great to see Olympus turning to its roots by telling “The PEN Story” in a beautiful stop motion film, for the PEN’s 50th anniversary in 2009. They shot 60,000 photos, developed 9,600 prints, and finally shot 1,800 frames again to make the movie. “No post production!” they proudly said!
Watch The PEN Story below: