Lomography Gallery Store Insights With Nicole of the New York City Embassy

2009-12-23 10

Smack dab in the middle of the busiest city in the world is our lovely friend Nicole, who mans our New York base of operations. Now it’s time for you to get to know her better!

Our Monthly Gallery Store Insights sets its sights towards the City that never sleeps! Gather a few moments and listen to our awesome one-on-one interview with Nicole, who lives the Lomographic dream over at the East side!

What are the first 5 things you think about when opening the shop?

1. What time is it?
2. I hope it doesn’t rain today.
3. I hope my choice of footwear will facilitate the type of activities I need to get done today…I really shouldn’t have worn heels.
4. Yes, I think we should listen to The Kinks station again.
5. Lights, cameras, customers!

How did you land this gig? Tell us!

I’ve been with Lomography since 2004, wearing many different hats, and then when the opportunity to manage the shop opened up, I decided I’d like to try on that one!

What’s the most out of this world experience you’ve had so far in-store?

We were setting up the Diana World Tour, and a strange visitor came into the shop. He was wearing a long coat and a fuzzy Kangol hat, and claimed to be Samuel L. Jackson’s brother. We tried and tried to get him to bring Samuel by the shop, but alas he never came through and he was never to be seen again.

Have any celebrities or noteworthy guests graced your hallowed walls?

Our celebrity sightings have been pretty fun to keep track of…we’ve had Jude Law, Zach Braff, Susan Sarandon, Parker Posey, Elijah Wood, Amber Tamblyn, Alexis Bledel, and even more I’m sure, stop in the shop…Barack Obama was down the street having lunch with Bill Clinton, but they sped away in their armored vehicles before I could catch them.

Who among the Lomographic community are regulars?

We have migueld, who is at many a workshop and was chosen to participate in Diana World Tour, and xbalboax visited for a party or two. Of course we have ouroborosx, who is here everyday!

Being the lone embassy in the US, what can you say about the analogue scene in the States?

People are definitely very passionate about analogue. We have our crowd who already is in the know and is trying to scrape up every camera, accessory, and film they can find; then we have the newbies who don’t fully understand what we’re doing when they first walk in, and then leave with an armful of cameras and an eager smile.

If your life manning the shop was made into a movie, who would play you and why?

Probably Amy Poehler with a brunette wig…she has just the right amount of crazy to pull it off.

Do you have any future or planned collaborations with other artists and outfits in mind?

We have some pretty exciting Lomo Amigos in the pipeline, who may stop by the shop from time to time. We’re also planning some more awesome gallery shows with some very very talented Lomography community members.

Do you have any after work secret hideaways in New York that you’d like to share?

I love the Belgian Beer Bar, Vol de Nuit on 4th street, hidden behind a dark entryway with a fabulous courtyard and wonderful beer selection…also Freeman’s, a restaurant with delicious food that’s at the end of an alleyway on the lower east side.

What are the upcoming events you have in store for New Yorkers?

We have our first “workshop week” coming up at the end of December…we’re doing a workshop everyday for a week so everyone can try out their brand new holiday presents!

written by cruzron on 2009-12-23 #news #interview #embassy #new-york #nyc #gallery-store


  1. xbalboax
    xbalboax ·

    great interview! thanks for the shout out! if i lived closer ide be there everyday :)

  2. disdis
    disdis ·

    nice interview!

  3. panelomo
    panelomo ·


  4. elede
    elede ·

    This store is my second home... I'm so lucky to have one. Great interview Nicole.

  5. mephisto19
    mephisto19 ·

    a friend of my new boyfriend has been there and took a picture in front of the shop where he bought the pinhole diy... he proudly showed them to me :D
    really great interview. more of these kind!

  6. stouf
    stouf ·

    Very nice ! I hope I'll have an occasion to pass by one day...

  7. adi_totp
    adi_totp ·

    great interview :))

  8. northwardnimbus
    northwardnimbus ·

    hi nicole! awesome to meet you!

  9. lakandula
    lakandula ·

    Interesting read! Love it!

  10. lovesmesumcake
    lovesmesumcake ·

    Jude Law lives around the corner, I'm surprised he doesn't show up all the time!

More Interesting Articles

  • Call For Entry: Holga & Friends Out of the Box Competition

    written by Lomography on 2016-06-28 #news
    Call For Entry: Holga & Friends Out of the Box Competition

    Lomographers around the world: submit your photographs to the 6th Annual Holga & Friends Out of the Box (On Creativity That Is!) International Photography Competition, judged by New York City photographer Harvey Stein. The winners will be included in a gallery show, Best in Show earning $500!

    2016-06-28 1
  • Newcomer of the Week: kobachi

    written by Lomography on 2016-08-14
    Newcomer of the Week: kobachi

    Influenced by hard core music, Tokyo-based lomographer Kobachi abides by no rules when it comes to photography. His soft-colored, often grainy images reflect the serenity of silent, intimate moments amid the bustling city. Get to know our featured community newcomer in this brief interview.

    2016-08-14 2
  • First Impressions of the Daguerreotype Achromat 2.9/64 Art Lens: Anna Rakhvalova

    written by Lomography on 2016-04-08 #news #gear
    First Impressions of the Daguerreotype Achromat 2.9/64 Art Lens: Anna Rakhvalova

    Paris-based photographer Anna Rakhvalova knows her timing. She can catch someone's good angle and that perfect stroke of light. All of which made us wonder: Can our new lens live up to her expectations of a good portrait?

  • Shop News

    The Lomography Bazaar

    The Lomography Bazaar

    We constantly search far and wide, meticulously seek out, hunt down, and hand-pick some of the most experimental and alternative gear out there - and we've now gathered them all in one easy to browse shop category, ready for the picking! In the Lomo-Bazaar, you canalso be part of our process of collecting fresh new products, rare treasures, and crowd-funded creations to sell on the shop - after all, they’re all for you! Get in touch with us to share your suggestions for amazing gear - go on, we’re all ears!

  • The Neo-Vintage Collages of Sammy Slabbinck

    written by lomographymagazine on 2016-05-10 #people
    The Neo-Vintage Collages of Sammy Slabbinck

    To build an entire reality out of pieces and fragments which used to belong to another world is a new mode of art in expressing and creating. Belgian artist Sammy Slabbinck fuses random elements of old and new images and techniques to compose a middle earth of the then and now.

    2016-05-10 2
  • New Magazine Series: Around the World in Analogue

    written by lomographymagazine on 2016-08-25 #places
    New Magazine Series: Around the World in Analogue

    Calling all Lomographers who love to wander (we know there's a lot of you)! We're introducing a new series called "Around the World in Analogue". It's your bite-sized guide to all the amazing destinations you've been to. We're collecting submissions, so share your travel tidbits with us!

    2016-08-25 5
  • Everything Is Made of Light: An Interview with Lucea Spinelli

    written by Teresa Sutter on 2016-03-02 #people
    Everything Is Made of Light: An Interview with Lucea Spinelli

    New York-based photographer Lucea Spinelli has created a series of stunnings GIFs to explore photography’s capacity to depict the real, fictitious and everything in between.

  • Shop News

    Lomo'Instant Reykjavik Edition

    Lomo'Instant Reykjavik Edition

    Inspired by the Icelandic midnight sky, get endless creativity, take multiple exposed instant snapshots, experiment with long exposure and light painting shots!

  • Lomo'Instant Wide First Shots

    written by lomographymagazine on 2015-12-16 #gear
    Lomo'Instant Wide First Shots

    You know that friend who hovers around after a picture and begs for a peek? That’s us. So when the first batch of Lomo’Instant Wide was shipped out, we naturally waited for happy new owners to share their one-offs. Here are some of our favorites.

    2015-12-16 5
  • A Sneak Peek Into Euphoric Death by Alison Scarpulla

    written by lomographymagazine on 2016-08-19 #news #people
    A Sneak Peek Into Euphoric Death by Alison Scarpulla

    This year marks Alison Scarpulla's 10th year in film photography. The 26-year-old photographer, who is based in Ohio, took a trip with her friends throughout the south west and coastal west of America. This journey is soon to be released as a book, and Alison kindly shared with us a preview.

  • Inspiring and Daring Women in Contemporary Photography (Part I)

    written by lomographymagazine on 2016-03-08 #people
     Inspiring and Daring Women in Contemporary Photography (Part I)

    We love a striking photo as much as the next person, but a unique point of view makes us head straight to a feature. Who should the world know more about? Who has rocked our perception of beauty, sexuality and creativity? These questions populate our notepads, and our list of photographers is quite long. For International Women's Day 2016, we whittle the directory down to our current favorites, photographers who resist labels (even the ones we give them) and dare the world to see what they see.

  • Shop News

    LomoLab Europe has moved!

    LomoLab Europe has moved!

    The LomoLab EU has moved and is now open for business! Analogue lovers from Austria, Germany, Spain, Netherlands, Belgium, Luxenbourg, and the rest of Europe can send their films to: Lomographische AG LomoLAB Kaiserstrasse 34/12 1070 WIen Austria However, if you're based in Germany - and you don't mind a longer waiting time, you can still send your rolls for processing to: Lifesmyle Store Berlin - LomoLAB Friedrichstraße 133 10117 Berlin Germany

  • 10 Articles You May Have Missed Last Week

    written by lomographymagazine on 2016-02-22
    10 Articles You May Have Missed Last Week

    Photography doesn't have to be a lonely pursuit. Let us introduce you to pros who have created ripples of interest online and beyond. Plus, meet our New York staff, recall the graffitied history of the city, and convene about the changing look of film.

  • Stalking the City: Ricardo Lozano

    written by lomographymagazine on 2015-10-20 #people
    Stalking the City: Ricardo Lozano

    New York is an infinitely photographable city in spite—or because—of its innate chaos. And even when the medium is film, praised nowadays for the virtue of slowness, the photographer must keep up with the city’s pace. Ricardo Lozano, 35mm photographer and Lomography community member, managed to do it for the series OK Commuter, now a book by A Love Token Press.

  • LomoAmigo Luka Tacon: Demasiado Sabor!

    written by katphip on 2016-02-10 #people #places
    LomoAmigo Luka Tacon: Demasiado Sabor!

    We met our new LomoAmigo Luka Tacon as we danced to the hypnotic beats of his music project Heartbreaker at our Lomo'Instant Wide Launch Party in NYC. Now, the brooklyn-based DJ and electronic music producer is preparing for an epic Lover's Ball at House of Yes with his friends at Might Get Weird, experimenting with the La Sardina and LC-A, and feeling the Latin rhythms of Costa Rica. Read more about his inspirations and analog adventures. As a special bonus, you can listen to his exclusive Heartbreaker set!