What the Media Has to Say About the New LomoChrome Film

Our announcement of the new LomoChrome film has not only made a splash within our community. A lot of photography blogs and magazines have also cocked their ears at the exciting news. Read what they have to say about our new film!

It’s the best thing to read that our community is excited about new products the way they are with the new LomoChrome film. It’s also nice to hear that the news has traveled all over the world and back. Many online magazines and blogs have reacted to yesterday’s announcement. Here are some of the quotes about our new film:

“Lomo have been busy recently, with the successful Kickstarter for their film scanner and the popular media grabbing hold of what they are doing, it seems like the company are coming on leaps and bounds. So there you go, another interesting film that has come onto the market, which goes to show that film is not dying, it is just changing. It looks like there is a continuing trend for film to become more of a fine art medium and this new film certainly reinforces that idea.”
Japan Camera Hunter

“I was excited to read this morning about the new Lomography Film that is out for pre-order for delivery in July.”
Forgotten Charm

“Today, Lomography announced their extra-exciting new film, LomoChrome Purple 400, inspired by Kodak Aerochrome Film! It’s an awesome color negative film which gives naturally infrared results!”
Shooting Film

“LomoChrome is a new film from Lomography that brings back an old favorite for you serious photo enthusiasts, LomoChrome Purple. LomoChrome Purple is an Aerochrome-like color negative film that produces an infrared look without the use of any filters. Not a bad alternative to crawling the web for hard to find Aerochrome stock and burning a hole in your wallet in the process.”

“The LomoChrome Purple 400 film is a revival of the discontinued infrared Kodak Aerochrome film used extensively by the US military during the Vietnam War. The particularity of the film is that it transforms most green elements into magenta.”
British Journal of Photography

“Color infrared films are very popular among lomographers, that is why Lomography is now announcing the release of a film that is made to recreate that look without the use of filters.” (translated from German)

“I really don’t believe this happened, but Lomography managed to do something that was essentially lost for years.”
The Phoblographer

The LomoChrome Purple can be pre-ordered in our online shop in both 35mm and medium format.

written by bohlera on 2013-01-31 #news #art #black-and-white #infrared #classic #vintage #accessories #analogue-photography #films #photolabs #cross-processing #features #news #analogue-cameras #color-negatives #film-reviews #lomochrome #35mm-films #120-films

Bringing an iconic aesthetic to square format instant photography, the Diana Instant Square fills frames with strong, saturated colors and rich, moody vignetting. Built to let your inspiration run wild, our latest innovation features a Multiple Exposure Mode, a Bulb Mode for long exposures, a hot shoe adapter and so much more! It’s even compatible with all of the lenses created for the Diana F+ so that you can shake up your perspective anytime, anywhere. No two shots will ever be the same. Back us on Kickstarter now!

More Interesting Articles