Introducing LomoChrome Purple - A Color Negative Film That Yields Infrared Results!

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Ready for the latest Lomographic Film sensation? We have some fantastic news for you! We’re excited to introduce you to our latest emulsion – LomoChrome Purple. It’s an awesome color negative film which gives naturally infrared results! Limited stock is available for pre-order, in 35mm and 120 formats. Delivery is guaranteed in July 2013 for most countries.

Today, we’re thrilled to give you a first look at our extra-exciting new film, LomoChrome Purple 400!

We know what you are thinking. “Hasn’t Aerochrome production stopped?”; well, as you can see, LomoChrome Purple (35mm and 120) is capable of producing stunning results just like color infrared films; but the great thing is that this is actually a regular color negative film which gives infrared results without the bother of having to use additional filters – This clever film produces these picture-perfect photos totally naturally.

Pre-Order LomoChrome Purple 35mm | Pre-OrderLomoChrome Purple 120

See the majestic difference – the photos shown here are taken with the LomoChrome Purple, followed by a snapshot taken with a regular Color Negative film.

Only limited stock is available for pre-order with a July 2013 delivery guaranteed*. This is the very first batch of this film; pre-order now and you’ll get your hands on it before anyone else. The first batch of films will have a special note to prove you are one of the original LomoChrome photographers – Also, as this will be the very first batch produced, the results of this run could give you unique results compared to when it goes into mass-production! LomoChrome Purple is priced at great value compared to infrared films which are still available.

The Community Favorite

We listened to all the feedback from the Lomography community that this is a type of film you would love and developed LomoChrome Purple based on this. The film is available in both 35mm and 120 formats and will enable you to take beautiful analogue shots with that infrared look we all love for years to come.

We have 4000 rolls of LomoChrome Purple 120 and 3500 rolls of LomoChrome Purple 35mm available for pre-order in the Lomography Online Shop. These rolls are currently only available in bundles so you can treat yourself to a bunch of films at a great price!

This first batch of films will be available for delivery in July 2013*. The reason the film will take a little while to be delivered is that your order will help finance this exciting first production and LomoChrome Purple takes a little bit longer to manufacture than your average emulsion.

The photos you see here are the very first samples we have; we can’t wait to show you more in the coming weeks! Whilst you’re waiting for the latest LomoChrome Purple shots, why not check out some awesome Aerochrome photos to inspire you.

Pre-Order LomoChrome Purple 35mm | Pre-Order LomoChrome Purple 120

Please Note: Your card will be charged when you place your pre-order. By pre-ordering, you will help finance the first production of one of the most exciting Lomographic film launches in history!

*Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013

written by shhquiet on 2013-01-30 #news #people #infrared #120 #35mm #purple #surreal #aerochrome #lomography-color-negative #lomochrome-purple

Mentioned Product

LomoChrome Purple Film 100-400 35mm

This unique color negative film will astound you by transforming natural tones of your photo into new eye-popping hues. A revival of the psychedelic infrared look from the Kodak Aerochrome film we all love, this film guarantees astounding photographic results.

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108 Comments

ihave2pillows · 2013-01-30 13:26
That's awesome!
djramsay · 2013-01-30 13:29
CAN NOT WAIT
ucinz · 2013-01-30 13:30
OMG! o____o
bsmart · 2013-01-30 13:38
This actually does looks like a very nice product. I better start saving...
zipper · 2013-01-30 13:39
ordered 10 rolls 5 mins ago!
simonh82 · 2013-01-30 13:40
Is it actually infrared or have you just swapped the green colour lay er in the film for a magenta one?
stratski · 2013-01-30 13:42
Dammit, LSI! You're making it very hard for me to cut back on my photography expenses...
megaman49 · 2013-01-30 13:43
I didn't know lomography was making their own emulsions. I was under the impression all lomo films were rebranded Fuji or Kodak stock
jerryblack · 2013-01-30 13:49
Great, super looks . Please Lomography could you do an edition of Color Negative with a better quality for the most demanding tastes? An emulation of Kodak Portra 400 for example. Would be great.
manus21 · 2013-01-30 13:58
Very nice film! Looking forward to try it... too bad it's not available in march, for the first few days of spring ;)
Anyway, great news...hope for a couple of new films this year. Less fancy special edition cameras and more films <3
winterschlaefer · 2013-01-30 13:59
Damn it! This film looks great!
bsmart · 2013-01-30 14:03
How many exposures per 35mm roll? 24 or 36 - it doesn't say. Seems odd that the 120 is more expensive.
xbalboax · 2013-01-30 14:10
Bravo LSI!
aston · 2013-01-30 14:15
Great!
Will be hardto wait until july XS
palkina · 2013-01-30 14:18
i'm already in love with this film!
guanatos · 2013-01-30 14:22
preordering in 3, 2, 1....
dida · 2013-01-30 14:25
want!
clownshoes · 2013-01-30 14:29
:D nice
dreadlockboy · 2013-01-30 14:34
woah :O
istionojr · 2013-01-30 14:36
DOPE!
domo-guy · 2013-01-30 14:39
nice
nadinadu · 2013-01-30 14:40
sweeeet! really want me some of thaat ;)
mafiosa · 2013-01-30 14:46
Amazing!! I can't wait to get my hands on some <3
impaktor · 2013-01-30 14:46
five 35mm 36 exp rolls ordered. Nice.
dollymixture · 2013-01-30 14:48
Pre-ordered. My cameras will be thanking me, my bank balance not so much ; )
clickiemcpete · 2013-01-30 14:56
Cool, I just ordered 5 rolls of both formats! :)
4br0k3n3rr0r · 2013-01-30 15:03
Awesome!
fizzynothing · 2013-01-30 15:07
Very nice, better start saving up.
istionojr · 2013-01-30 15:08
I think about the price to result ratio, lomochrome 400 is a pretty good deal.
deepfried_goodness · 2013-01-30 15:18
But July is so far away. It's all the way in . . . July. Patience is not one of my virtues. Anyone have a time machine I can borrow? Preferably one made out of a Delorean.
danielnegreiros · 2013-01-30 15:29
Does it come to Brazil before 2014?
reiga · 2013-01-30 15:37
shittt..this is great stuff
vadephotography · 2013-01-30 15:55
This is gorgeous!!! I can't wait!!!
robotto_dawad · 2013-01-30 16:09
start saving up!
masala27 · 2013-01-30 16:16
Placed an order to help fund the adventure. I like they are honest about it. It looks fantastic. How is it developed? Just regular C-41?
keefmarshall · 2013-01-30 16:18
Pre-ordered some - always wanted to try Aerochrome but the cost meant I didn't feel confident enough to get the best out of it, and while I'm sure this won't be quite the same, it's along the same lines!
zoezo · 2013-01-30 16:18
do you still need a filter in front of the lens?
chourique · 2013-01-30 16:28
:(
mgf · 2013-01-30 16:32
amazazing!
tomas_bates · 2013-01-30 16:32
@zoezo - No, the film produces these results totally naturally with no need for additional lens filters :-) It is color negative and is developed using regular C-41
simonh82 · 2013-01-30 16:34
@snoop is it actually an infrared sensitive film or just a film with manipulate emulsion layers to give 'IR like' effect. The article doesn't make this clear. If it is really IR film, that is amazing. If not please let us know before we put our money down.
zoezo · 2013-01-30 16:38
cool
carsten-schmitt · 2013-01-30 16:40
I have the same question as @simonh82. Is it a really IR film, e.g. having a filter layer on the film material?
Comparing it to Aerochrome I am not convinced. This one seems to turn all green into a purple-ish colour, whereas Aerochrome would only do that to greens stemming from chlorophyl. I mean, that was the main purpose of that film: Showing that enemy thank with its green paint under the green bushes or trees. ;-)
Don't get me wrong: I think "Purple" looks very cool but I would prefer some more transparency and less vagueness in the description of this film
simonh82 · 2013-01-30 16:59
Thanks for the clarification.
saidseni · 2013-01-30 17:04
Must agree with @carsten-schmitt and @simonh82. I really want to feel excited about this but I'm not sure if there is a reason for that... Anyway, it is great to know Lomography is producing films, congrats!! And of course, I'll have to try this one! :D
saidseni · 2013-01-30 17:06
...what?! No cute 3 packs? Hmmmm... who was saying it was not expensive?! @sorrilha, let's split it?! ;)
meatoyz1 · 2013-01-30 17:10
Whether it is a faux-IR film or not is, to me, not really important. What is more important and impressive to me is that Lomography Society is constantly developing new stuff for us enthusiasts and not just reselling or rebranding past emulsions. Thanks Lomography! :) I pre-ordered 15 rolls and hopefully it will be available before my bday on the 6th of July haha!
saidseni · 2013-01-30 17:14
@snoop: I only saw your comment after I post mine, thanks for clarifying. :)
original_j2 · 2013-01-30 17:18
Wow. $10 a roll.
...what a bargain.
saidseni · 2013-01-30 17:21
What a bargain? This is when I feel what means to be Portuguese these days... 9.40€ a 35mm roll and 11.30€ 120 roll is very expensive to my standards!! Gonna buy it anyway... but it is expensive! :P
original_j2 · 2013-01-30 17:23
@saidseni
That was sarcasm.
It's a cool product, but too expensive.
carsten-schmitt · 2013-01-30 17:23
@snoop: Thanks for the clarification. No matter what an impressive looking film and great job to bring a new film to the market in these days!
saidseni · 2013-01-30 17:23
...AND I CAN'T USE PIGGIES?!?! Really, we can't use piggies?
saidseni · 2013-01-30 17:24
@original_j2: Ahahah, thanks, I thought it was for real! Feel better now! ;)
scarletmind · 2013-01-30 17:26
i want it!!
bloomchen · 2013-01-30 18:11
looks nice but to be honest: i usually don´t buy rolls for more than 10€. i would maybe for a single roll. 120 is really expensive. close to polaroid.
saidseni · 2013-01-30 18:22
@bloomchen: Agree!! @snoop: We can't use piggies do buy the new film?
adash · 2013-01-30 18:44
@saidseni it is still 1/5 of what expired rolls of aerochrome are worth now. The reason I never shot Aerochrome - I can't afford it! Now for the price of one roll of expired Aerochrome, I can get five rolls of this pure awesomeness! AND it is 400ASA, fresh, which means I can expose it in whatever plastic camera I decide!
@snoop @tomas_bates I hope you understand how HUGE this is! I am very happy to see you do something that hasn't been done in years: Develop a new film emulsion!
saidseni · 2013-01-30 18:52
@adash: Yes, but this is not infrared, it just tries to achieve the similar results, which is nice too! I also thought of my plastic cameras but they will have to wait soooo long...! Anyway, a fresh new emulsion is just great so congrats to LSI again! :) Still, no piggies? :/
adash · 2013-01-30 18:55
@saidseni Yep, no IR, but that's a great start! I hope that at some point @lomography will come up with a real IR sensitive layer in such a film and we shall all go to Lomography paradise.
No piggies indeed, but my credit card was so excited it jumped straight out of the wallet when she saw the mind-blowing samples!
roxanneross · 2013-01-30 19:14
i think this is a nice start :) a bit expensive, but interesting. i'll wait for the mass production to see more results, but i want to try it! i hope this is the beginning of a new series of lomography films! every day i feel that film-wise there's less and less readily available to experiment with!
ditchbitch · 2013-01-30 19:41
I'd like to try these kodak slide inrared films, but it's doesn't make any sense here, in Russia. It's very hard even to process it, not to mention that film in package will be completely light-leaked by scanners at customs. So, clearly it's not a real infrared film, but it's nice alternative to it - judging by colors and no need to use special filters. Really wanna try it, can't wait to get my hands on it )
bloomchen · 2013-01-30 20:05
@saidseni yes, using piggies with it would be nice. don´t get me wrong @LSI we are - and you now that - yearning for new stuff. more than ever i guess with kodak going down south. it looks really great i must say and because it´s so expensive i´m kinda torn between 120 and 35mm. i mean 35 is more bang for the buck but i hardly shoot 35mm. i´m on 120 but this is really a price that is not in my budget. including developing it´s 1€ per pic. 35mm is about 1/3 of it.
stouf · 2013-01-30 20:14
Super!
gemmasphotos · 2013-01-30 20:29
I WANT! :O it looks so prettyyyyy! :D
mczoum · 2013-01-30 20:30
So expensive and have many other fun hobbies to spend this money.
I prefer to shoot with my tungsten films stock it is still my favourite by far
crevans27 · 2013-01-30 21:10
Five rolls bought! Exciting!
megaman49 · 2013-01-30 21:20
I'm ordering some on payday and can't wait.....If lomography could make a true color infrared film and high speed tungsten i think i would be set (ok maybe a really fine grain b&w too like tech pan or adox cms too). i'm pretty excited though...aerochrome is crazy expensive in the rare instances you can find it.
seyma · 2013-01-30 21:23
adorable!
happytea · 2013-01-30 21:37
*Unfortunately, we can’t guarantee delivery for customers in Brazil and Russia for July 2013
:'(
sehrgut · 2013-01-30 22:04
Will Lomography consider producing an IR-sensitive film? Not to dismiss the work that goes into bringing a new emulsion online production-wise, but engineering-wise this is simply a matter of mismatching sensitizers with dye couplers in the emulsion layers. An IR-sensitive colour film would be amazing.
kschraer · 2013-01-31 01:14
Any chance of buying just 1 or 2 rolls at a time?
isaybleh · 2013-01-31 01:27
Just bought the five pack. I see a purple paradise in my future!
yokekei · 2013-01-31 03:13
Great job LSI, keep films alive. Just place my order, I just can't wait for it. Between, @snoop may I know how to change my shipping address later ? Thanks
boredbone · 2013-01-31 03:33
so cool! i want.
sailsailboy · 2013-01-31 05:08
that is amazing!!
a little bit expensive
foodeanz · 2013-01-31 05:18
What happen to Lomography Tungsten Film? Its kinda hard to get it now days...
tomkiddo · 2013-01-31 06:14
WOW!!
guitarleo · 2013-01-31 07:18
this is awesome, really great product!!
quaisoir · 2013-01-31 08:43
WOWOWOWOWOW!!!!should i pre order???hmmm....
mojo_lomo · 2013-01-31 10:22
cool film!!! yeah
grad · 2013-01-31 10:56
Good news!
minna1608 · 2013-01-31 11:15
großartig...ich freu mich.
jetnz81 · 2013-01-31 13:13
cant wait to grab this kind awesome film >,< no more filter to do it anymore~Yahoooo
lomonesia · 2013-01-31 14:17
the effect it's looks like an instragam effect.Can't wait!! >,<
paappraiser · 2013-01-31 15:33
I love the color swaps !!! I wonder how this is chemically done? I would love to know!!!!! Great product LSI
aurelie1991 · 2013-01-31 22:45
So excited for the new purple world that I had to share it right away: chancediscovery.blogspot.de/2013/01/purple-rain.html
jawknee · 2013-02-01 00:08
Curious how portraits would turn out! Can't wait to try it out!
jessmariah · 2013-02-01 19:30
Lomography are geniuses, this isn't even a want. It's a NEED.
megzeazez · 2013-02-02 05:16
The US online shop says "product unavailable" for the 35 mm roll options...is the pre-order sold out already? I really wanted to get my hands on some but had to wait until I got paid today...
megzeazez · 2013-02-02 05:28
Never mind...I found my answer! I'll have to grab some 120 rolls for my Lubitel I suppose.
shoujoai · 2013-02-04 12:00
Nice! Too bad I can't use piggies for it, ran out of money after I'm just back from holidays ^_^
yokekei · 2013-02-05 07:34
Hello~ may I know how to update my shipping address for this pre-order?
charlize · 2013-02-06 04:48
About: "Introducing LomoChrome Purple - A Color Negative Film That Yields Infrared Results!":
THIS FILM HAS NOTHING TO DO WITH INFRARED PHOTOGRAPHY.
angela_savia · 2013-02-14 17:50
simply AMAZING!!!
lexceelexx · 2013-02-23 05:35
So the 35mm is all out? Bummer.. This film is amazingly beautiful. I guess I'll just have to wait until you guys get more.. I imagine that will be forever!
awkward-otter · 2013-03-02 18:57
Saving up for when it comes back! I love what it does to blues.
ityllux · 2013-03-03 20:16
Are you sold out of the 120 film too? The link to preorder is broken.
leicat · 2013-04-27 20:42
when is it going to be avaible again!!?!¡
brandywine · 2013-06-18 16:40
Does anyone know when its supposed to get shipped out? I ordered several rolls when they first started promoting it back in February and since they're extremely unreliable when keeping up with their backordered items (I have yet to receive 3 different types of film I've ordered in the past 2 years due to lomo having to "back order" them although they still have it available online) and so it worries that me that they'll forget I've dropped some money into this thing and not give me film for it!!
akula · 2013-06-20 19:47
Prince would approve of this film
impaktor · 2013-06-28 14:09
@snoop About film we like to see: there's no "true BW IR" anymore since EFKE or KODAK have gone out of production. And a color IR like Aerochrome would be so awesome.

@brandywine I also ordered the first back and I'm still violently awaiting shipment.
impaktor · 2013-06-28 14:13
@brandywine Sorry, spelling, should be: "I also ordered the first batch and I'm still violently awaiting shipment."
john341264 · 2013-07-26 14:37
Hi I revived my lomochrome purple today but there is no special note with them as you said there would be in the passage above 😞
yokekei · 2013-07-31 14:01
hello~I had received the films. may I know what & where is the "special note" to prove first batch buyer/photographer? Thanks
mok · 2013-08-01 22:59
@yokekei. I believe the note will appear on the negatives themselves. Probably near the sprocket holes.
john-vaglica-50 · 2013-08-16 15:43
Dropped cash for this film when it was announced. "Guaranteed July Shipping" not true in my case. It's now mid-August! Where's my film?
dayday95 · 2014-03-01 15:23
Just got these lovely canisters of incredible coated plastic film. Can't wait to test them out. Any chance it will be available in the Lomography Gallery store worldwide - perhaps with a reduced price? Don't get me wrong it's already a bargain to be able to get this film at the price it already is, but it would be amazing if it could be even more affordable!