Last week, Fujifilm Holdings Corporation released a statement announcing their decision to cease manufacturing traditional film used to shoot motion pictures by March 2013.
Due to the rapid decline in demand, Fujifilm has decided to shift their operations from manufacturing negative and positive films in favor of focusing on the further development of their digital tools and services.
Fujifilm has mainly provided negative films for shooting and positive films for projection in its motion picture film business operations. However, in order to adapt to the recent rapid transition of digitalization in the shooting, producing, projecting and archiving processes of motion pictures Fujifilm has decided to shift its business operations to provide products and services designed for digital workflow of motion picture production and projection. – Press Release, Fujifilm
While this is sad news in the analogue world, Fujifilm reiterates that they will still continue to provide films for long-term archiving, as well as professional and amateur photographic still films.