La Sardina DIY: Neufeld Style

2012-08-15 2

Meet Juliana Neufeld, and let her take you on a journey back to those innocent years as she illustrates us a dreamy and imaginative narrative told on her customization of the La Sardina DIY for Lomography Gallery Store Toronto.

“Juliana Neufeld is an award winning illustrator and mixed media artist, living and working in Toronto, Her work has been inspired by the whimsy of children’s illustration, eighties graffiti art and an obsession with textiles. Juliana’s art can be found scribbled in journals, printed in magazines and tucked in nooks and crannies throughout the world wide web. (source via juliananeufeld)

Juliana Neufeld was asked by the Lomography Gallery Store Toronto customize a La Sardina DIY. Check out the images below and see what Juliana has to say!

Hi Juliana!

Tell us something about yourself. How old are you? Where are you from? What’s your background?

I’m a Toronto based in Illustrator and graphic artist with a background in photography. After graduating, I felt a pull towards more painterly, drawing based artwork and fell naturally into illustration and design. I’ve been lucky to work with some really inspiring, amazing people on a range of interesting illustration jobs.

How about a quick something about your style? How did it come about?

My style is evolving, but I’d say you can find lots of pattern based designs, weird animals and monsters and people. Lots of line work with subdued colour palette. It’s a bit weird describing a style so specifically. Easier to look at the work itself!

What inspires you?

Classic children’s illustration from the 40’s-60’s, Picasso’s drawings, Maurice Sendak and Jim Henson’s whimsy, Charley Harper’s colour palettes. Keith Haring’s murals, Basquiat’s looseness and stream of consciousness painting. children doing odd ball things.

What did you use to decorate the “La Sardina DIY?:” How does this compare to your larger works? Was it easier or more difficult for you?

I painted directly on the surface of the camera and kept with a black and white colour palette. It was difficult to paint around the nooks and crannies of the camera and to work at a much smaller scale, but it was a fun challenge.

Which medium do you use? Is this the same you used to decorate your La Sardina DIY?

I painted with india ink for both the canvas and camera. India ink has a much thinner base than an acrylic, so it accommodates small line work really well.

If you had another La Sardina DIY Edition, would you go about it differently? How?

I would still use India ink but I would probably put a white coat of acrylic down first. Because it is an ink, it took many layers to hold to the surface of the camera. Laying down a matte paint would have made the painting easier.

What projects are you working on at the moment? Anything cool planned for the rest of the year?

I’m currently working on a few t-shirt designs for Element Skateboards and I’m about to start a big book project with Little and Brown publishers. It should keep me drawing for the next 5 months. Can’t wait to get started!

Any tips for someone who doesn’t know where to start with theirs?

make a sketch first! You can work out some of the mistakes by doing a preliminary design. Then once you start on the camera, use your sketch as a guideline but leave room for improvisation, so you keep the soul of your style intact.

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written by kimonophoto on 2012-08-15 #people #toronto #diy #black-and-white #illustration #gallery-store #customization #lomoamigo #la-sardina #la-sardina-diy-styles

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  1. aizatarifen
    aizatarifen ·


  2. pearlgirl77
    pearlgirl77 ·

    whaaaaaaaaaaaaat a cute one !! love it

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