Spotted: Holga 120 Featured in April Fools Day Article


The website Phoblographer recently ran an April Fools article featuring none other than the Holga 120. Read more about it after the break.

The well-renowned photography website Phoblographer announced on April 1st that the New York Times would be replacing their staffs DSLRs with Holgas.

Photos via The Phoblographer

The article reads:

’In a recent press release, the New York Times announced that, due to budgetary concerns, it will now supply its staff photographers with Lomography’s Holga cameras and copies of

Recently, the New York Times said that it would cut its monthly online access to articles in half from 20 down to 10. All of this is in an effort to attract potential customers to its online subscription plans. There is a way around this if you have multiple devices with internet access. I know I have access to at least 30 articles with my phone, laptop, and desktop at home.

In another cost-cutting measure, the NYTimes will supply its staff photographers Lomo cameras and film. This does seem counterintuitive. The Times will also require that its photographers make use of free editing software like Adobe Photoshop CS5, it seems, is too expensive for them at the moment.

The press release states, “We have reached an agreement last month with Lomographische AG that will provide us with the Holga camera model. Regrettably, we can no longer provide our staff photographers with high-end DSLRs, and we understand that the aesthetic of our images will change.”’

via The Phoblographer

Although the article was meant light-heartedly it does raise an interesting question of what the news would be like if all the photographs were taken with Lomo cameras. Did anyone else spot any Lomography products sneaking into April Fools jokes?


Information for this articles was sourced from The Phoblographer.

written by marthasmarvels on 2012-04-11 #news #lomography #holga #news #april-fools #new-york-times #phoblographer

One Comment

  1. hxloon
    hxloon ·

    Oh Holga 120CFN You're in strobes light!

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