The Story Behind ‘Keep Calm and Carry On’


You’ve seen these words on shirts, coffee mugs, posters, pins, and even oven mitts! Find out the story behind ‘Keep Calm and Carry On’.

Images via Keep Calm and Carry On

You probably live under a rock if you haven’t seen an item with the words ‘Keep Calm and Carry On’. Have you ever wondered where this famous phrase came from? Did you ever bother to find out?

There is a lot of history behind this phrase. During the onset of World War II, the British government formed the MOI (Ministry of Information) to disseminate information to the masses. The group was in charge of the propaganda and publicity. To boost the spirits of the people, the government commissioned the MOI to come up with posters containing words of encouragement. A minimalistic approach was done for the posters. They chose a bold color for the background, a simple font, and included the crown of King George VI.

Three posters were created – ‘Your Courage, Your Cheerfulness, Your Resolution will Bring Us Victory’ and ‘Freedom is in Peril’ were the first two, and the third was ‘Keep Calm and Carry On’. After the war, the posters were said to be destroyed, but that was not the end. After several decades, a bookseller accidentally found copies of the poster. Find out more with the video below:

✘ Youtube:

Sources for this article include Keep Calm and Carry On, and CBS News.

written by jeanmendoza on 2012-03-09 #lifestyle #poster #britain #world-war #keep-calm-and-carry-on #world-war-ii


  1. buckshot
  2. modmax
    modmax ·

    I just recognise it as "James May's Shirt."

  3. jeffr
    jeffr ·

    i literally just saw a girl tonight with a bag with this logo
    @buckshot lol, that's great

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