After the 2011 Tohoku earthquake and tsunami that occurred in Japan last year, in April 2011 Fujifilm launched the Photo Rescue Project to clean photos and albums damaged with seawater and mud in disaster-affected areas. The rescued photographs are now being cleaned and filed by volunteers in Ofunato, in the Iwate Prefecture.
After the great East Japan Earthquake that occurred on March 11, 2011, Fujifilm launched the Photo Rescue Project aimed at cleaning photo prints and albums damaged with seawater and mud in disaster-affected areas. Since April 22, 2011 volunteers have been looking for pictures washed away by the tsunami and Fuji staff shared their expertise in photography to help them clean and salvage the rescued prints and albums.
Now the collected pictures are being restored in the coastal city of Ofunato, in the Iwate Prefecture, Japan. Helped by the Fuji staff members, the volunteers are now cleaning and filing the pictures, while Ofunato people have free access to the pictures to search for their lost memories.