In the Shop: Pop Deluxe

2009-06-02 2

Interview with Amber Westerman of Pop Deluxe in Madison, WI.

Amber Westerman is some serious fun. This quirky and funky lady co-owns and operates the fabulous Pop Deluxe (equally quirky, funky, fun) of Madison, WI.

Pop Deluxe is one of a kind shopping euphoria. All the items are hand picked by Amber and her husband John, who both have an eye for design and a passion for color. Everything in the shop is as vibrant and fun as they are (Pantone lovers, take note). We were actually lucky enough to be joined by Amber at our Grand Opening of the Lomography Gallery Shop NYC last January.

Here we catch up with Amber about the shop, life in Madison, and hanging with some of coolest kiddos around.

NAME: Amber Westerman
LOCATION: Madison WI and world wide web
OCCUPATION: retail mastermind and lomo lover
PRIMARY OBJECTIVE: to enjoy my life with my family and to not have a boss

Tell us more about the origins of Pop Deluxe:
We had actually been in the punk rock clothing business for a long time, which was a ton of fun while John and I were in indie rock bands. It seemed like as our interests changed (meaning we got older, ha ha), selling hair dye and plaid mini skirts got a bit tedious. Pop Deluxe was a natural progression for us, combining elements of Pop culture and Deluxe design in a fun, approachable atmosphere. We love the mix of high and low end fun, stuff everyone can enjoy.

Best place in Madison to unwind?
Olbrich Gardens. Our good friend is a horticulturist there and has done some amazing work. It’s a great escape even in the winter with the conservatory in full swing. A bit of tropical fun in the dreary months. John is an aspiring gardener, so he takes our kids there almost every day.

What has been an inspiration to you lately?
The spring weather, wheat fields, new life sprouting up in our gardens at our lake house, taking time off.

THE person you would most want to photograph? (and why?)
I love to photograph my husband John because he can make the most peculiar facial expressions. Seriously, he can contort his face and it wildly changes his IQ.
He is goofy and unafraid of the camera, a nice change from myself since I tend to be camera shy and unphotogenic.

Weirdest thing in the shop right now?
Yummy pockets. They’re these strange cloth pouches with a life sized photographic image of snack foods silkscreened on them. A slice of pizza. A pita. Taco (my personal favorite) and Cookie. Of course they are super popular, I mean who wouldn’t want a pizza slice in their pocket…

What makes Madison, WI unlike any other place on Earth?
It’s like a “cituntry”. The perfect mix of bustling city with the university, state capitol, farmers markets, shopping, cuisine, suburban sprawl; then 3 miles in any direction lands you right back in the country, farms, dairies, rolling hills, lakes and strange folk. Perfect for fencesitters, manic depressives, schizoprenics and me.

If you were a Lomography camera, which would you be and why?
I think I would be a Fisheye. It’s constantly distorting reality, with the main focus being unrealistically large and in charge in the middle and everything else fading into the back. I tend to have a problem keeping my ducks in a row, so if you want my attention you gotta get in my face. Lovely images, though!

Most delicious dish in town that you just can’t get enough of?
I love the vegetarian dumplings at Himal Chuli called momochas. It’s a Nepalese restaurant next door, they have this sauce that’s made with tomatoes and coriander…it’s spicy and full of flavor. I always have to get extra.

We know you’ve got an impressive collection of tattoos. Do you have one that is your favorite and why?
It’s funny you ask…I have this “Rise and Shine” one on my upper back that’s got this vintage style sailor gal sprawled out in a hammock. I never get to see it, so I forget it’s there most of the time. My little sister has a great close up photo of my back with that tattoo showing hanging right by her bed. I was just visiting her in Arizona last week and thinking, “Wow that’s a great photo and a nice tattoo!” Then I remembered it was mine! I am a dork.

Favorite indoor activity to do with the kids on a rainy day?
Draw pictures, make cookies, have freaky dance parties. And I do mean freaky. My 6 year old has got some serious moves.

Amber’s Advice of the Day:
Don’t try to eat an elephant in one bite.

Check out what happens when you put Amber behind the lens (or multiple lenses…):

written by jeffmoore on 2009-06-02 #news #madison #in-the-shop #boutique #amber #shop #store #gift #shopping #wisconsin #interview #design


  1. hellosweetie
    hellosweetie ·

    Pop Deluxe has a great website too! It's at

  2. emily25
    emily25 ·

    I loved finding this article! I live in Madison and it is great to see some pictures that are similar to ones that I have taken of my favorite city! Also, Pop Deluxe is a must every time I walk on State Street.

More Interesting Articles

  • Disclosure, Lights and Music with the Petzval 58

    written by antoniocastello on 2015-11-14 #people
    Disclosure, Lights and Music with the Petzval 58

    Brothers Howard and Guy Lawrence grew up playing and mixing electronic music in their garage. Coming from a musical family, their dream was to play one day at the famous Madison Square Garden in New York City. Last month, their dream became a reality. Disclosure's debut show at Madison Square Garden was a success. Here are some of the evening's highlights, captured through the Petzval 58 Bokeh Control Art Lens.

    2015-11-14 2
  • LC-A 120 LomoAmigo: Göktürk Ayan (NSFW)

    written by Lomography Türkiye on 2016-01-15 #people
    LC-A 120 LomoAmigo: Göktürk Ayan (NSFW)

    A few months ago, Göktürk Ayan, shot with the LC-A 120 and exhibited the photos in Lomography Embassy Store İstanbul. Here are some of the photos, along with a short interview with the Turkish photographer.

    2016-01-15 9
  • Nordic Pop: Highasakite

    written by Lomography NYC on 2016-02-09 #people
    Nordic Pop: Highasakite

    Straight from Norway comes this pop band with a full hand of Fisheye and Sardina photos. Highasakite released its debut album in 2012 and have been hitting the album charts and playing all over the world since then.

  • Shop News

    LomoLab: Panoramic & Sprocket Development Services

    LomoLab: Panoramic & Sprocket Development Services

    Panoramic shots are here ready to be processed by our dedicated team experts! Development, prints and scans included. (Service availability depends on your markets)

  • Neil Krug: Daylight Nightmares and Color Codes

    written by lomographymagazine on 2015-11-04 #people
    Neil Krug: Daylight Nightmares and Color Codes

    His work has the anachronistic charm of hand-tinted photographs and the trippy flavor of rock. Sometimes too his portraits of Lana Del Rey, Kevin Parker and Jim James cross over to the territory of graphic design and pop art, skewing definitions of what a picture is. Neither are his views on photography straitlaced, as this exciting interview with Lomography proves.

  • A Talk with Kurt Prinz: Pictures of Apocalyptic Decay

    written by jennifer_pos on 2016-07-11 #people #places
    A Talk with Kurt Prinz: Pictures of Apocalyptic Decay

    In winter 2015 Robert Rothmann talked with photographer Kurt Prinz. The interview provides an exclusive and humorous peek into both, the practical and technical approach to Prinz’ documentary series of Viennese edifices in the transient state of their construction.

  • Petzval Amigo Radek Bayek

    written by Lomography London on 2015-12-18 #people
    Petzval Amigo Radek Bayek

    Inspired by the work of Emily Soto, London based photographer Radek Bayek recently shot with the Petzval 85 Art Lens. He talks about his work and his experiences throughout his career in this interview.

  • Shop News

    Get great deals on Lomography Films all this week!

    Get great deals on Lomography Films all this week!

    It's time to stock your larders for the photographic winter! Add 5 of your favorite B/W, Color Negative, or Red Scale Lomography film to your cart and pay the price for 4 when you use LOMOFILM54 on check out! This special deal available for just one week!

  • Lomo'Instant Wide First Impressions: Matthieu Soudet (NSFW)

    written by mpflawer on 2015-12-16 #people
    Lomo'Instant Wide First Impressions: Matthieu Soudet (NSFW)

    Matthieu Soudet's Petzval photos, like his other work, marry pristine landscapes with the human form. He again exhibits his penchant for mixing the sensual with the serene in a new series of images, this time taken with the Lomo'Instant Wide camera. Learn more about the French photographer in this exclusive interview.

  • Luka Tacon: On the Road with Wolf

    written by Katherine Phipps on 2016-10-04 #gear #culture #people #places
    Luka Tacon: On the Road with Wolf

    Wallplay & Lomography are proud to present Luka Tacon: On The Road With The Wolf, a multimedia installation featuring the work of NYC-based DJ, producer and artist Luka Tacon, curated by Katherine Phipps. Get to know the project in this exclusive interview with the artist.

  • LomoLocations: The Duality of Osaka in Agfa Precisa CT

    written by lomographymagazine on 2016-02-23 #places
    LomoLocations: The Duality of Osaka in Agfa Precisa CT

    The touristic appeal of Japan lies not only in its castles and flower storms, but also in the mix of unique practices and Occidental influences. The duality is evident in Tokyo and even in Osaka, which has gained more visitors over the years. A port city, Osaka has retained its 'merchant' status with a battery of retail shops amid an area of cultural interest.

  • Shop News

    Save 15% on Lomography Film when bought with the Lubitel!

    Save 15% on Lomography Film when bought with the Lubitel!

    This beautiful camera features such ability to let users choose and switch between 35mm or 120 formats! Shoot more, save more! Get 15% discount on Lomography Films when you purchase film with the Lubitel camera!

  • Joe Prileszky - Closer Exhibition Launch Party

    written by lomographysoholondon on 2015-10-27 #news
    Joe Prileszky - Closer Exhibition Launch Party

    Join us for the opening night of Closer, an exhibition by fashion photographer Joe Prileszky on 12th November from 6pm. The Carnaby Shopping Night will also be in full swing with street music, store discounts and some early festive fun.

  • Newcomer of the Week: HITIMANA René (blackxsel)

    written by Lomography on 2016-07-17 #people
    Newcomer of the Week: HITIMANA René (blackxsel)

    "Photographing rhymes with freedom of spirit and body," muses HITIMANA René, or blackxsel in the Lomography community, on his "No Rules" photography style. Dive deeper into the creative mind of our young community newcomer and see his fascinating double exposure photographs in this interview.

  • Camera Collection: Ståle's (sierravictor) Treasured Gear

    written by lomography on 2016-05-21
    Camera Collection: Ståle's (sierravictor) Treasured Gear

    In 2009, he chanced upon a compact camera that marked the beginning of his gear hunting sprees. In this interview, lomographer sierravictor shares his impressive collection comprised of cameras handed down by family and friends and gears bought from online shops.