Here at Lomography, we always keep a keen eye on the latest fashion news and trends, so we were super excited to see that cult British designers Lazy Oaf have shot their latest lookbook using the LC-A+! Have a look at a few of the shots and the new collection!
My current favourite cameras are my Canon AV-1 and my Diana Mini, which go with me pretty much everywhere. I shoot almost exclusively on film because I like the way it looks, and also the slightly unexpected results. I’m a bit of a camera fiend though and I also own a Fuji Instax Mini, a Fuji Instax Wide a Diana, a Fisheye, and an Action Sampler, which I love to experiment with whenever I get the chance.
Analogue cameras definitely work for fashion shoots! Depending on the type of camera and film you use you can get amazing and varied results using analogue cameras, and a lot of the qualities lend themselves to fashion shoots.
We had seen examples of photos taken with the LC-Wide, and really liked the feel of them. The results for the Lazy Oaf shoot were better than we’d hoped; the wide angle and the vignetting of the LC-Wide, combined with the cross-processed slide film, gave really bright, vivid colours as well as a grainy, lo-fi quality which worked well with the style of clothing and the aesthetic of the brand.