Coming Soon! One Last Clue


The new Lomography product launch is just a day away and we’ve got one final mystery teaser for you! Watch our video and tell us what you think in the comments…All will be revealed tomorrow (3rd November)

The Launch Times

Make sure to drop by at the times below to see the mystery product revealed!

  • New York – 7AM
  • London – 11AM
  • Vienna – 12PM
  • Hong Kong – 7PM
  • Tokyo – 8PM

See all clues on this mystery product here. And thanks a lot to YACHT for letting us use their song ‘I Believe In You (Instrumental Version)’ in this video! Check out the YACHT website and you can catch them touring the US this month – here are a few of their upcoming shows:

  • Austin, TX – 4th November
  • Sacramento, CA – 15th November
  • Reno, CA – 16th November
  • Fresno, CA – 18th November
  • San Jose, CA – 19th November

Happen to know what the new product is? Lucky you! But please don’t spoil the surprise for everyone else – Let’s keep the secret until launch day!

written by tomas_bates on 2011-11-02 #news #analog #mystery #analogue #teaser #lomography #clue #new-product #lomography-coming-soon #coming-soon-lomography


  1. aanum
    aanum ·

    can't you just tell us now?

  2. ehmahh
    ehmahh ·

    looks good ^_^

  3. panchoballard
    panchoballard ·

    Will the UK online store also launch it at 11am?

  4. emilios
    emilios ·

    Looks cool.!

  5. tomas_bates
    tomas_bates ·

    @panchoballard - Yes, the product will launch at 11am in the UK online store :-)

  6. twoplustu
    twoplustu ·

    Nice trailer!

  7. tallgrrlrocks
    tallgrrlrocks ·

    ooooh! whatever it is, can I afford it? :D

  8. earlybird
    earlybird ·

    uhhhh! wow!!!!

  9. johnccc
    johnccc ·

    Price ?

  10. susielomovitz
    susielomovitz ·

    amazing! :).

  11. kostas
    kostas ·


  12. susielomovitz
    susielomovitz ·

    Can't stop watching it! Precious, beautiful, lovely...

  13. genesiss
    genesiss ·

    Anybody knows the title of the song?

  14. genesiss
    genesiss ·

    Oh, its in the text... sorry for spam (YACHT - ‘I Believe In You (Instrumental Version)’ )

  15. tomkiddo
    tomkiddo ·

    so awesome!!!

  16. guinastrapazi
    guinastrapazi ·

    curious, so curious!!!!

  17. lomo_saltado
    lomo_saltado ·

    Amaaaazing!! i love the wide format and that is almost like a video camara!! :)))))

  18. warning
    warning ·

    arrrghhh I can´t wait!!

  19. paridissimo
    paridissimo ·

    interesting. a micro-movie mechanic camera. i hope there will be longer than 36exp rolls and, in future, a projector. cant wait to mess around inverting b/w films to positive.

  20. blustela
    blustela ·

    Lomo Video-video-video! I know that I want it.... the wait is almost over!

  21. bernizt
    bernizt ·

    A 35mm movie camera, I guess the "wide" format will enable 4 pictures in each 35 mm space, which means 144 exp in each 36 exp roll... 2 minutes of "movie" at 1 fps !

  22. cutebun
    cutebun ·

    Cool! Movie making camera?

  23. feelux
    feelux ·


  24. adi_totp
    adi_totp ·


  25. deedeet
    deedeet ·


  26. ananditya
    ananditya ·

    wow a video camera?

  27. fotoglove
    fotoglove ·


  28. shoujoai
    shoujoai ·


  29. dylanl
    dylanl ·

    It's a video camera.. i think.

  30. holgadd
    holgadd ·

    wow..really really like super 8 bell &^^

  31. icomewhenieatcaponata
    icomewhenieatcaponata ·

    i want it..

  32. lereile
    lereile ·

    not a video camera nor a cinema camera! but a camera with the possibility to make sequential pictures, not with multilens, but with just one lens! an hybrid between a spinner and a multilens camera!! hahahaha

  33. sekushy
    sekushy ·

    sailing free towards the sun's mystery

  34. blinghaha
    blinghaha ·

    @bernizt that...sounds...amaze!

  35. clogged
    clogged ·

    love YACHT

  36. spacechampion
    spacechampion ·

    if this is a movie camera, I'm gonna flip

  37. kubikajiri
    kubikajiri ·

    Looks really fun! Needs to come out NOW!

  38. lafphotography
    lafphotography ·


  39. manfrom1992
    manfrom1992 ·

    wow thats so amayzing!!! a lomo video camera!!! i cant wait !!!!!

  40. panchoballard
    panchoballard ·

    Hmm, looks like it may have an adjustable mask (if indeed it has one at all...)

  41. weedos
    weedos ·

    After watching that, I'm suddenly VERY Excited :-)

  42. noe_arteaga
    noe_arteaga ·

    What's the LA unveiling time?!

  43. rahela
    rahela ·

    looks like another superawesome think i will not be able to afford :'(

  44. tomas_bates
    tomas_bates ·

    @noe_arteaga - The online launch LA time is 4am - early start ;-)

  45. bernica
    bernica ·

    It was about time you read my mind!!! Ok, if this is a movie camera I am gonna cry, laugh, jump, cry again, and then, of course, BUY IT!

  46. bernica
    bernica ·

    I want to call it a "filmographic camera"? (Feel free to quote me:D) (I know two comments in less than a minute... I'll go to my room!) Ciao!

  47. terrier
    terrier ·

    looks pretty cool but it will be again expensinve as f**k. so no big deal...

  48. amasharapova
    amasharapova ·

    i hope it's a video, that would be just so cool!

  49. gandalfthegrey
    gandalfthegrey ·

    IT'S GONNA BE A LOMO VIDEO CAMERA!!!!!!! I knew they were going to start making those!

  50. lomoculture
    lomoculture ·

    cool !!!

  51. jumpthegates
    jumpthegates ·

    this HAS to be a new version of a super 8, if its not i'm going to be very sad. :/

  52. bwhguitar
    bwhguitar ·

    SO OBVIOUS! I can't believe they are branching into video, it's going to be great! Are they going to sell projectors as well???

  53. eva_eva
    eva_eva ·

    it's changing the world...

  54. fendyfazeli
    fendyfazeli ·

    i want this!

  55. ojjvz
    ojjvz ·

    It looks like at least 4fps. Maybe something supersampler-ish? but modified offcourse

  56. stouf
  57. stouf
    stouf ·

    Pulling the supersampler string so many times was tiring... : )

  58. brittany
    brittany ·

    this looks amazing! I can't wait to try it out! my first love was making films... how fitting! The unveiling of what I think is a movie camera on my birthday too! haha... awesome! Can't wait!!!

  59. xtina70
    xtina70 ·

    cmon cmon cmon... clock, move faster please!! :D

  60. emperornorton
    emperornorton ·

    It's a movie camera.

  61. emperornorton
    emperornorton ·

    (I recently saw that Super-8 film is still being made.)

  62. clickiemcpete
    clickiemcpete ·

    Three hours away, I'm getting impatient! :p :D

  63. mikomuha
    mikomuha ·

    Oh oh want one

  64. rancliffhasenza
    rancliffhasenza ·

    veeery interesting.

  65. jeyku
    jeyku ·

    ok, i give in, i'd been pretending to be too cool to care but am loving the idea of a camera making films on regular 35mm film...

  66. foodeanz
    foodeanz ·

    i think its video camera something like Chinon Video Camera...hehehe...i guess so...=)

  67. edwardpiper
    edwardpiper ·

    Super 8 super 8 super 8 super 8!

  68. awfullysasha
    awfullysasha ·

    Oh no i need more money. :P

  69. andytechie
    andytechie ·

    You guys are not Apple! A product launch for old technology?Come on! You did not invent the movie camera!

  70. ale_bello
    ale_bello ·

    Mmm.. 5 min.. Uff daiii!!!

  71. palkina
    palkina ·

    4 min!!!

  72. kribbzor
    kribbzor ·

    LomoKino! :D

  73. guayabazo
    guayabazo ·

    i'm in love!

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