100 Years in 90 Seconds


A 90-second advertisement shows 100 years of East London fashion for the opening of Stratford City in East London! See the video after the jump.

Westfield, Stratford City in East London is the newest hotspot and shopping center in the area. It is also considered the largest of its kind in East Europe. The area is filled with entertainment zones such as cinemas with digital screens, bowling alleys, a casino; restaurants, international boutiques and hundreds of shops. All the places you could visit within the city will surely keep you busy for the whole day. To add to that, the city also has a spectacular view of London and that alone will keep you entertained while visiting Stratford City at night!

To promote the opening of the city last September 13, a viral video advertisement was released in August. The video endorses the fashion strip in Stratford City in 90 seconds. 2 dancers start of wearing fashion from 1911 and as the video progresses, their clothes change too. All the iconic fashion statements from 1911 up to 2011 are covered in the video. This is truly an interesting video to watch for any fashionista. Take a look for yourself!

This creative advertisement definitely shows how imaginative people can be! Here are more fashion photos from the community!

Credits: elvismartinezsmith, hansie14, saviorjosh, domyblue & grazie

Last week Lomography magazine was dedicated to Fashion and Film Photography. View the Magazine's Weekly Editorial Recap. You could also submit requested posts to receive 10 piggies!

For more fashion articles, visit Vintage Glamour: 1960s Space Age Fashion, Audrey Hepburn's Hat Fashion and Fashion in Film Photography: Ilse Ruppert

written by jeanmendoza on 2011-09-14 #dance #lifestyle #fashion #video #advertisement #london #stratford-city


  1. nadinadu
    nadinadu ·

    ooh i stumbled upon this the other day! absolutely love it!

  2. worried_shoes
    worried_shoes ·

    Funny to see that not only fashion is charachterized by a downward curve to nothingness, but the evolution of dance as well. Awsome video thought!

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