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Production increased quickly and the quality of the optical devices went up almost monthly. More and more workers were assigned and products, ranging from optical lenses and binoculars to spyglasses and periscopes to rangefinders, gained wide popularity with the military and citizenry alike. The attitude of the later LOMO PLC works was already starting to evolve.
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“Do I look like a grandmother?”A doctor twice over, executive chairman of LOMO PLC, who had worked for more than 30 years at the company, Aleksandr Aronov had few similarities to a “Babuschka”. Holding the fax in his hand, he could hardly believe his eyes; it stated that a member of the Lomographic Society had alleged to a writer in a Chicago newspaper that the LOMO LC-A was being manufactured by grandmothers in the factory halls in St Petersburg who wore head scarves and were wrapped in shawls.
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The Lomographers wandered around the International Tourismus Börse ITB (International Tourism Fair) going from one stand to the next. The impending end of production of their beloved camera had left them extremely disheartened but suddenly in the distance they caught a glimpse of an old acquaintance.
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Besides the many advancements in camera development that paved the way for the most celebrated of all LOMO PLCcameras, the LOMO LC-A, the LOMO PLC workers did not rest and were busily improving their products and inventing new devices.
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In the beginning the Colibri Manufacturers didn’t have it easy finding enough new and good employees. As a result of the large economic boom in China many experts and engineers migrated to bigger cities such as Beijing, Shanghai or Shenzhen. However, the majority of people were not motivated merely by a good salary and so preferred to stay loyal to their old jobs and remain in their towns. Production of the LOMO LC-A+ was therefore steady from Autumn 2006 onwards but at a lower level.
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Advertisements appeared in various newspapers and on internet sites, publicising brand new LOMO LC-A’s for low prices. The question was: where were these people getting these new cameras from, on the Russian black market? How was it possible since the Lomographic Society was not only the sole purchaser of the camera but also exclusive worldwide distributor? Steps had to be taken because the illegal trade of the cameras was naturally harming the legitimate market and was certainly not approved by the LOMO PLC senior management, nor understandably by the Lomographers themselves.
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After the Soviet Union officially split up in 1991, the borders were opened to the West and many former Soviet companies found themselves confronted with totally new and unfamiliar circumstances. Until the 1990s, Soviet enterprises received detailed directives from Moscow; when and how to do something, to whom finished products should be delivered to and what tasks had to be fulfilled on what day.
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The preparations for the privatisation of the company were then made under Klebanov’s shrewd command. A Privatisation Committee was set up, restructuring processes were finalised and the American consultant company McKinsey was hired to advise the LOMO PLC managers on the entry to the new market.
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After 2000, the LOMO LC-A continued to be produced but constant price increases were becoming the norm. Continued production was becoming more difficult day by day, and both the Lomographers and the LOMO LC-A found workers of LOMO PLC were becoming more and more disheartened. An early end to production was foreseeable and the future of the small camera was becoming more uncertain by the day.
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Rapid changes in the history of the Soviet Union in the '80s had a radical impact on the LOMO PLC factories in St Petersburg, and of course, with the production of the LOMO LC-A. The 27th Communist Party Congress which took place in Moscow may have been the last but it was made more memorable with the help of the LOMO LC-A camera.
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Meanwhile, in St Petersburg. Some of the rare sun rays penetrated the somewhat neglected double window on the second floor of the LOMO PLC offices and caused the manager of the newly established Public Relations Department, Lazar Semyonovich Zalmanov, to squint. “What on earth did the comrade from the marketing department send me here for?” he asked himself while he re-read the fax he had recently received. “Public Relations boss Zalmanov, this may be of interest to you” wrote the Deputy Head of the marketing department.
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The first sales contract for the one-off order of 300 cameras was signed and the Austrian Delegation said their friendly farewells to the Russians. They had no idea what the future still held. On leaving, Lazar casually disclosed to the Lomographers that the Christmas production of the LOMO LC-A was finally coming to an end. He wished the pale Lomographers a safe journey and went into the office of the then Director General Ilya Iosifovich Klebanov in order to report to him about the unusual visit. Upon observing the approaching Viennese group through the windowpane, with their leather coats and long hair, the former boss of the Filiale production halls and good future friend of the Lomographers had refused outright to have a meeting with the utterly nonbusiness-like young men.
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Sadly, despite combined efforts – the Lomographers were ready to raise the purchase price against the US Dollar – the new calculations were nonetheless disappointing. The Lomographers would be required to pay an unaffordable unit price to ensure that production even in minimum quantities would still be profitable for LOMO PLC.
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In October 1995, when the Lomographers then asked for 3,000 cameras per month, an unexpected answer came from the Russians: “As we are delivering the cameras these will cost 50% more per camera“. What! How on earth was this possible? What looked so simple from the free-market perspective of the Austrians (at last the cameras were selling like hotcakes), was unfortunately much more complicated in St Petersburg.
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At the end of 1999 discussions in St Petersburg arose again on the topic of whether to stop selling the LOMO LC-A directly from the factory and in the LOMO PLC in-house shop in St. Petersburg. This was settled in a contract in 1997, which the Russians resisted up until the very end. It would be no great loss to LOMO PLC to stop selling the camera.
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In June 1918, the first domestic motion picture projector “Rus” was unveiled. It was used in many small remote villages far away from the centres of power and allowed many brave Russians to enjoy the pleasure of Russian cinema. It is very probable that many projections of Sergej. M. Eisenstein's famous film “Bronenosetz Potemkin” (Battleship Potemkin) have been shown on the “Rus” or other LOMO PLC-produced projectors across the whole country.
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So it came to be that in 1929 the Director General himself, L.G. Titov, brought home a Zeiss Icon Maximar folding camera, showed it to his astounded wife and told her in firm belief: “We Russians need similar photographic equipment to document our lives, and it will be GOZ who will make the very first Russian camera for the masses!”
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So why did compact cameras become so popular and successful? Photography hasn't always been as easy as that and what we see before us with the LOMO LC-A + (which is clearly our most preferred compact camera) is the fruit of many decades of hard work and fancy inventions.
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The biggest advantages of rangefinder-cameras are that they are in general quieter and smaller than SLR-cameras, therefore quite important for the development of compact cameras. Although the development of these cameras was temporarily stopped by the Second World War, rangefinders experienced a second golden age in the 1950s.
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The Brownie was supposed to be so easy that it was clearly advertised not only as a cheap and easy camera for everyone but also as the perfect gift or toot for school boys and girts. Six square exposures were possible on one film cartridge with the early models.