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  • Lomography Q&A: Proper Shooting with Your La Sardina

    Lomography Q&A: Proper Shooting with Your La Sardina

    Hello friends and fellow analogue lovers! Today we’ll be answering one of the most frequent camera concerns: shooting with the La Sardina. If you have any other questions, just let us know and we’ll respond here for the benefit of everyone! :)

    Q. Hello, Lomography! I bought a La Sardina & Flash Coyote from your Online Shop and was really excited to take cool photos with it. I shot two rolls of color slide films but they came out black! Can you help me out please? Thanks!

    A. Hi! First of all, congratulations on your purchase of the La Sardina! It’s one of the most popular cameras in our roster and we’re glad you are thrilled to use it.

    Don’t think something has gone terribly wrong with your camera! With your excitement you probably forgot one of the most important things about the La Sardina Camera – you have to twist and pull the lens before you shoot. With the camera facing you, twist the lens counter-clockwise, pull it and twist clockwise to lock. Printed on the lens barrel you will see “only shoot if you can read me.” If you can see it, that means you have set the camera up correctly. Be careful when twisting, though, because too much force might damage the lens.

    It is also possible that the lens cap was still on when you were shooting, so be sure to remove it the next time you shoot.

    However, not all La Sardina cameras are like this. The La Sardina Splendour, the Beach Edition La Sardina Cameras and every La Sardina camera to be released have a fixed lens, so there’s no need to turn it anymore.

    If you have done both steps above and still end up with black photos, you can always send an email to our super friendly and helpful customer service team at help@lomography.com.

    Hope this helps. :)

  • Staff Picks: Cameron the Territory Manager for the Central South/South East USA

    Staff Picks: Cameron the Territory Manager for the Central South/South East USA

    Hello Lomographers! Today’s installment of Staff Picks involves someone you may have run into a couple of times in the USA during Lomography events. Meet Cameron Russell from Lomo USA!

    Name: Cameron Russell

    LomoHome: Lomo-Camkage

    What you do at Lomography: Territory Manager for the Central South/South East. I over see our operations from Colorado to Florida. From collaborations, music festivals, and exhibits to the Lomography Gallery Store in Austin, TX. I help get the word out about Lomography.

    Interests: Travel. Food Tourism. No matter where I am, I’m always seeking out a new place to eat and amaze myself. I used to watch a lot more movies, before I got into Lomography. I watched about 2,300 from when I was 22-25. Connecting with my friends and spending quality time on porches.

    Which Lomography product would you recommend to readers? The LC-A+.

    Why? So many reasons jumble at the front of my mind as I start to write this. I’ve used it for over three years at it has become muscle memory, to me. I never question it and it never leaves my side. Reliable, hand and pocket friendly. Sturdy and discreet. It is my main camera, and, about 2 years ago, I got a pretty large tattoo of the camera on my arm. This camera really showed me that I was a photographer, when I had no clue.

    Photo: Self Portrait done with LC-A+ and Fuji Astia 100.

    Your message to Lomographers: Every picture you take is a lesson learned. Always try and take the shot. When you have a doubt, ignore it and see what happens. I am surprised more often than disappointed. Also, when in doubt, cross process.


    There you have it, folks. Heed the words of someone who shows so much dedication to Lomography that he got his favorite camera tattooed on his arm. Maybe some of you still haven’t found your main camera, so why don’t you browse the Online Shop? Who knows, maybe the next camera you get your hands on will be the one to show you how much talent you’ve got hidden in there!

  • Lomography Presents the LomoKino MUBI Edition

    Lomography Presents the LomoKino MUBI Edition

    All you aspiring analogue directors better hold on to your hats, because Lomography has teamed up with MUBI to bring you the first LomoKino Special Edition Camera. We’re proud to introduce the LomoKino MUBI Edition camera, which features a beautul white coat and the signature of Palme D’Or winning director Apichatpong Weerasathakul. Every LomoKino MUBI Edition comes with a free one month subscription to MUBI worth EUR 7,99! But not only that, the LomoKinoScope is also in there, along with a 35mm film roll of a scene for Weerasethakul’s LomoKino movie! Add the classic analogue charm of the LomoKino MUBI Edition to the inspiration you get from this award winning director and who knows, maybe your next LomoKino movie will get you a ticket to fame!



    Order your LomoKino MUBI edition from the Online Shop before it hits the gallery stores on May 24th!

  • Get Your Hands on these Orca 110 B&W Film Pods!

    Get Your Hands on these Orca 110 B&W Film Pods!

    With the release of Lomography’s Orca 110 Black and White 100 ISO film, there’s bound to be a sudden surge of people who would want to get their hands on this film. Luckily we’ve got two Orca bundles (or pods, which are what a group of orcas are called) to help out those who don’t just want to buy two or three rolls of film. The Orca Small Pod consists of five rolls of Orca B&W film, while the Orca Big Pod consists of ten rolls of Orca B&W film. Since there are only 5000 rolls of these films to go around, you better grab as many as you can, as soon as you can!

    Remember, the pre-ordered films will be shipped from 23rd May 2012. So save the date when you’re done getting your films from the Online Shop!

  • Presenting Orca Black and White 110 Pocket Film!

    Presenting Orca Black and White 110 Pocket Film!

    This new Lomography film is sure to create giant waves! We are proud to present the first run of Orca B&W 100 ISO film, the first 110 film to be produced since 2009. It’s good to know that analogue photography is alive and well, with this handy little film for those pocket cameras. Consisting of only 5000 units, this fabulous new film is available for pre-order at the Online Shop. The pre-ordered films will be shipped from 23rd May 2012.

    So be the first to get your hands on the Orca 110 B&W film, and pre-order from the Online Shop today!

  • Staff Picks: Introducing William, Lomography Canada’s Shop Dog!

    Staff Picks: Introducing William, Lomography Canada’s Shop Dog!

    Name: William “The Mayor” Gorton

    LomoHome: williamthemayor

    What do you do at Lomography: Shop Dog

    Interests: Long walks on the beach, carrots, apples, zebras, analogue-ing and other Chihuahua’s

    Which Lomography product would you recommend to readers?
    Lomokino

    Why? I’m a fast moving little guy, and I can capture all my wiggles in motion! I love all the different scenarios I can create with the Lomokino, such as: running the park, or showing off my wardrobe, as you can see in my Lomokino movie!

    Attached is a picture taken with a LC-Wide camera. I was consulting with one of my senior advisors…a bit of a serious meeting captured perfectly by the LC-Wide!

    Your message to Lomographers:
    Take the shot from the ankle … that’s where I am!


    Thanks a lot, William! We hope that we have inspired all dog readers out there to browse through the Online Shop to take a look at William’s favourite camera, the Lomokino, and the rest of our wide selection of cameras! Until next time!

    Enter a new analogue dimension with the LomoKino. Lomography’s own 35mm analogue movie camera allows you to capture action and immortalize your story on film! Shoot 144 frames on any 35mm film and create your own cinematic masterpieces. Want to watch your movie the old-school way? We also offer the LomoKino and LomoKinoscope package!

  • Join the Diana Madness!

    Join the Diana Madness!

    Not only does the Diana F+ have awesome quirks such as the pinhole function and long exposure option, it also has a lot of really cool accessories to enhance your analogue endeavors. Combine the signature Diana vignettes with the speed of a polaroid camera with the Diana F+ Instant Back. If the color gels that come with the Diana Flash aren’t psychedelic enough, amp up the colors with the Lomography Ringflahs! Envious of the wide-angle lenses of other cameras? Have no fear, the Diana+ 5mm Wide-Angle and Close-Up Lenses are paired up to keep your shots interesting.

    There’s no telling what gorgeous shots you can take with the right accessories! So head out to the Online Shop to get started on your next Diana F+ adventure!

  • Staff Picks: Mayee from the Community Team

    Staff Picks: Mayee from the Community Team

    It’s time for another installment of Staff Picks! And today we’ll be talking to one of our fun, friendly and musically inclined Junior Community Managers, Mayee.

    Name: Mayee Gonzales

    LomoHome: mayeemayee

    What you do at Lomography: Junior Community Manager — I contact Community members, write Community related articles, conceptualize new ideas, and work on Lomography’s social media!

    Interests: Taking photographs, gazing at clouds, drinking tea, writing down thoughts, hitting music notes, illustrating mundane objects, playing with cats, and a whole lot more!

    Which Lomography product would you recommend to readers?: I would recommend the La Sardina since I’ve already used it and I can tell from experience. The La Sardina is a very simple Lomography camera but it can adjust to your various analogue photography needs. It is easy to set and very attractive to look at!

    Photo: This one was taken by my officemate Bijan during a small lunch party at the Lomography Philippines office. It’s a double exposed photo of me and another officemate, Sunshine, who shares the same birthday month as me. This was taken a few days after our birthday, btw!

    Your message to Lomographers: The Lomography Community is a fun place to stay! It’s endless when it comes to sharing photos and interacting with fellow Lomographers. It’s a great Community to share ideas, too! So don’t forget to log-in and say hello!

    So there you have it, words of wisdom from one of the people who are involved in the inner workings of the Lomography Office, particularly the awesome members of the community! Keep those LomoHomes loaded with tons of pictures so she can check them out. In the meantime, check out the Online Shop for new cameras! Happy shopping!

  • Diana F+: The Queen of Surreal

    Diana F+: The Queen of Surreal

    With all these new cameras and clones waltzing their way into Lomographers’ hearts, it’s no surprise the dreamy Diana F+ is getting less attention for anyone who wants to be up to date with the latest cameras. So let’s just take this moment to sit back and appreciate one of Lomography’s most popular, reliable and versatile cameras. With its settings for long exposures and pinhole function, it’s no wonder so many Lomographers still go back to the Diana F+ for those whimsically surreal photos. Square shots with dazzlingly dreamy hues are never lost on avid Diana F+ users, and we’ve got LomoHomes filled with medium format madness to prove it!

    Not yet a Diana F+ fanatic? Boy, are you missing out! Get yours from the Online Shop today!

  • Introducing the Fisheye One in Cherry and Vanilla!

    Introducing the Fisheye One in Cherry and Vanilla!

    Say hello to the latest succulent additions to the Fisheye One family: The Fisheye One Cherry and Fisheye One Vanilla. Fall in love all over again with the world’s first compact fisheye camera. Boasting a wide-angle 170-degree lens which is sure to capture images that are simply brimming with colorful contrasts! And those night shots aren’t out of the question either, since these Fisheye One cameras have their own built-in flash! Now available in creamy Vanilla yellow and sweet Cherry pink, these two new Lomographic lookers are sure to be a hit!

    Get these sweet Lomography treats from the Online Shop now!

  • Meet the DigitaLIZA 120 Film Scanning Mask

    Meet the DigitaLIZA 120 Film Scanning Mask

    The 35mm film format is definitely one of the most popular films used these days since it’s still readily available and processing is quite widespread. But what about all those 120 film users such as fans of the Diana F+ and Lubitel? Well, have no fear because one of the most useful scanning aids is available to you through the Online Shop! Check out the DigitaLIZA 120, which holds your 120 negatives in place so you can scan all those 120 shots! This is perfect for all the using who have flatbed scanners with backlight units. And not only will the DigitaLIZA 120 be very convenient, but it’s also cheaper in the long run and it gives you total control of the overall tone, color and resolution of your images.

    Get your DigitaLIZA 120 from the Online Shop and post all those scanned images in your LomoHome!

  • Find the Sea-Side Glamour of St. Tropez in Lomography's La Sardina Beach Edition Cameras!

    Find the Sea-Side Glamour of St. Tropez in Lomography's La Sardina Beach Edition Cameras!

    Get a taste of one of the world’s most glamorous beaches when you get a La Sardina Beach Edition Camera! Five of the ten cameras from this collection are named after the beautiful beach of St. Tropez. These cameras are designed with enticingly colourful cloth patterns, so no two cameras are the same. Explore the views with its wild wide-angle lens, its multiple exposure switch and be dazzled by the long exposure shots you can take with the bulb setting.

    Available now in the Online Shop, these cameras are just begging to be taken out for a stroll along the shore!

  • Staff Picks: Bastian the Retail Expansion Manager

    Staff Picks: Bastian the Retail Expansion Manager

    Lomography’s reach has expanded all over the world. And we’ve got communities and mini-communities who gather to celebrate the wonders of the analogue world. And today’s staff pick is someone who has helped Lomography extend its influence on so many people. Let’s see what our Retail Expansion Manager has to say!

    Name:
    Bastian Schürholz

    LomoHome:
    basch75

    What you do at Lomography:
    Retail Expansion Manager

    Interests:
    Photography, fashion, music, street art, travelling

    Which Lomography product would you recommend to readers?
    too many to mention them all, but everyone should have a Diana F+, an LC-A+ and a Supersamler plus some Lomography X-pro Slide 200 and Lomography X Tungsten 64 film

    Why?
    Diana F+ because it’s medium format, the wide range of accessories and the typical diana-look of the photos. LC-A+ because its just mandatory ;-) and the Supersampler because it creates unique photos and it’s just fun to shoot with!

    Attached is a picture taken with a Lomography camera or Lomography film:
    As far as i remember it was shot with an LC-A+ (so it’s a bit cropped) and it looks like Lomography X-Pro Slide 200.
    It was shot during our annual executive meeting party in Vienna in autumn 2011. It was taken by Lisa Skribsky, I think.

    Your message to Lomographers:
    Meet others, get inspired, travel the world… And take some pictures!

    Thank you, Bastian! As you can see, he has several recommendations for us. Why don’t you check out his LomoHome and get inspired to take pictures as well as he does? For the products he recommended, you can find them all in the Online Shop!

  • Take Wide-Angle Emulsions with the La Sardina Camera with Flash Capri!

    Take Wide-Angle Emulsions with the La Sardina Camera with Flash Capri!

    Summer is the perfect time to take a walk by the beach and take in all the scenery. Though not everyone can afford to take some time off and head out to the beach, Lomography has the next best thing: The La Sardina Beach Edition Cameras in Capri. With this super-wide angle bunch, you can just imagine being by the seashore, listening to the rush of the waves as they hit your feet. Play with the multiple-exposure switch and the bulb setting, and at night, flick on the Fritz the Blitz flash to keep those photos coming. With names taken from some of Capri’s famous beaches such as Grotta Azzurra and Punta Carena, there’s no doubt you’ll as if you can take the coastline with you in a little plastic sardine-can camera!

    Take your pick from the wide variety of colors available in the Online Shop!

  • Introducing the La Sardina Beach Edition Cameras in Capri and St. Tropez!

    Introducing the La Sardina Beach Edition Cameras in Capri and St. Tropez!

    Say hello to the latest La Sardina Cameras which have washed on Lomography’s shores! The La Sardina Beach Edition cameras were inspired by the luxurious beaches of Capri and St. Tropez. With five vibrantly colored designs from the Capri and St. Tropez collection, you’re sure to find one out of the ten fabric-clad cameras to suit your decadent tastes! Get reeled into the wonderful world of wide-angle frenzy and luminous long exposure shots with the latest of the La Sardina Cameras!

    Hitting our shores just today, these cameras are already available in the Online Shop!

  • Revive the Days of Film Noir with the LomoKino Film Noir Bundle!

    Revive the Days of Film Noir with the LomoKino Film Noir Bundle!

    Travel back in time to the glamorous 40’s and 50’s with the LomoKino and LomoKinoScope Film Noir Bundle! Recreate the classic movie plots filled with gangsters, dirty cops and femme fatales, all in the elegance of black and white. The LomoKino and LomoKinoScope Film Noir Bundle comes with Lomography’s own Lady Grey Black and White 400 35mm to ensure your analogue movie has the smooth grain and perfect tones even with less-than-perfect lighting conditions. Get in the middle of those adrenaline-pumping chase sequences and interrogation scenes with the perfect bundle for Film Noir fanatics!

    Get the LomoKino and LomoKinoScope Film Noir Bundle from the Online Shop and get that camera rolling!

  • Kickstart the LomoKino Month with Crazy Colors!

    Kickstart the LomoKino Month with Crazy Colors!

    Get your LomoKino loaded with only the best quality films when you buy some LomoKino Bundles! Get crazy, and get colorful when you get the LomoKino and LomoKinoScope Cinechrome bundle, which comes with three eye-popping films: Lomography X-Pro Chrome 100 35mm, LomographyX-Pro Slide 200 35mm and Lomography Lomography X Tungsten. Just imagine seeing the sunset tinged with psychedelic pink, or your friends’ faces in a cool blue hue. Let your creativity take you on a wild analogue whirlwind, and upload your movies into your LomoHome!

    Get the LomoKinoScope Cinechrome Bundle from the Online Shop and make that movie, now!

  • LomoKino Madness Starts Today!

    LomoKino Madness Starts Today!

    Celebrate LomoKino Month here at Lomography and take part in workshops, rumbles and events for the LomoKino all throughout May! Moviemaking the analogue way is not only revived here; it’s also celebrated all month long. So all you aspiring directors can take part in the wondrously analogue LomoKino Month. Tips, tricks and helpful hints will come pouring in this month, so you’d better check out all the articles about Lomography’s coolest filmmaking marvel.

    No LomoKino in your analogue arsenal yet? Fear not, because you can get your own LomoKino or LomoKino and LomoKinoScope Package at the Online Shop! Don’t miss out on all the fun, and get yours now!

  • World Pinhole Day: The Day to Celebrate Lens-less Photography!

    World Pinhole Day: The Day to Celebrate Lens-less Photography!

    Let’s go back to the very beginning and pay tribute to the origins of photography as we celebrate World Pinhole Day! A teeny-tiny pinhole is all it used to take to be able to take a picture, and here at Lomography you can definitely replicate this age-old technique. Pick any Diana F+ Camera and twist off the removable lens to experience the magic that unfolds as you hold the shutter down and take the perfect pinhole shot. But if you’re a truly devoted all-pinhole fanatic, might we suggest the Diana Multi-Pinhole Operator which lets you choose from one, two or three pinholes in one shot.

    Get your own pinhole camera at the Online Shop and celebrate the wonders of lens-less photography!

  • Staff Picks: Asya the Online Retail Manager

    Staff Picks: Asya the Online Retail Manager

    Lomographers from all over the world would be grateful for the work put in by today’s Staff Pick! Her reach extends across all nations with gallery stores, and she has graced us with some tidbits of wisdom. Today, we’ll hear what Asya, the Online Retail Manager has to say to our readers.

    Name:
    Asya Starovoit

    LomoHome:
    asya

    What you do at Lomography:
    I am the Online Retail manager, currently handling all online aspects of Lomography Gallery Stores world-wide.

    Interests:
    photography, baking, travelling, reading Charlie Brooker on lazy Sunday mornings, sewing

    Which Lomography product would you recommend to readers?
    One of my favourites is the Diana F+ with flash and the Sprocket Rocket.

    Why?
    Diana F+: Make sure you take this camera out for an adventure – you are guaranteed to receive comments from your friends on how cute this camera looks!
    Sprocket Rocket: It is so easy to use and the panoramic shots you get in the end are breathtaking! I took this camera on my trip to Iceland this year and I was really pleased with the outcome.

    Attached is a picture taken with a Lomography camera or Lomography film:
    This picture was taken on a sunny day in one of the most beautiful parks in Vienna. The camera was loaded with Lomography X Tungsten 35mm film which gave this picture a very strong pink glow.

    Your message to Lomographers:
    Enjoy snapping away!

    Thanks a bunch, Asya! Hopefully your words would encourage our readers to have a go at your favorite cameras so they can enjoy snapping away! Check out Asya’s recommendations at the Online Shop!