This is your last chance to pre-order your Petzval Lens and get the special aperture plates included for free! With estimated delivery in August (or even sooner), don’t miss out on securing your picture perfect portrait lens!

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  • Lomography City Guide Vienna - How I Rediscovered the City I Live In

    Lomography City Guide Vienna - How I Rediscovered the City I Live In

    When my friends visited me in Vienna for the first time, I panicked. How am I supposed to show everything I love about this city in the course of two days? I grabbed the Lomography City Guide Vienna to be my rescue – but only to panic again. I have lived in Vienna for quite some time without realizing how much it yet has to offer; that there are still so many unique locations, special events, and charming, “lomographable” spots to discover!

    As my friends’ visit was a great success (thank you, City Guide), now I’m the one with the travel itch. Where I’m going, I don’t know, but I will go with my eyes open, be it a new city or a city I thought I knew and had long forgotten! Until I make up my mind, I have the awesome Lomography city guides to feed my wanderlust.

    Want to make fantastic travel discoveries of your own? Go visit our Online Shop and choose from our selection of City Guides! Or better yet—get all 4 as a bundle!

  • Today is the Last Day of the Lomography Attic Sale

    Today is the Last Day of the Lomography Attic Sale

    We stretched out the Attic Sale for as long as we possibly could, but alas, all awesome sales can’t stay forever. The Lomography Attic Sale is at its last day, so you better hurry and grab as many discounted goodies as you can! Come tomorrow, all the items will go back to their orginal prices, and you’ll have to wait for another promo to come before the discounts come back. But don’t worry, the T-Shirt promo has become permanent so if you’re looking to score some cool apparel from the Online Shop, they’re still at the discounted prices.

    Don’t forget to login to avail of the Lomography merchandise at discounted prices!

  • Q and A: A Question About the Spinner 360

    Q and A: A Question About the Spinner 360

    Q: Hello! I need help with my Spinner 360 camera. I think it’s not spinning for 360 degrees, am I doing something wrong?

    A: Hi there! To get those amazing 360 shots, first check to make sure that the camera is not in R (rewind) mode so that you will not accidentally rewind the film. Now, load your camera, find a perfect view and all you have to do is pull the string all the way and let go of the string in a way that is spins by itself without the tension you apply when you hold it.

    It’s that easy! Just pull the string all the way and release the camera cord quickly!

    Have fun spinning!

  • Just a Little Reminder: The Attic Sale Isn't Over!

    Just a Little Reminder: The Attic Sale Isn't Over!

    There’s more stuff in the Lomography Attic than we thought, so we decided to extend the sale until August 1st! Grab goodies like the LC-A+ Russia Day, Hipshot Bag, Actionsampler Clear and more at discounted prices. These are the same quality products that you’d get on any normal day, but we’ve decided to slash the prices off specially for our beloved community members.

    Don’t forget to register or login before adding the items to your cart at the Online Shop!

  • The Lomography Attic Sale is Extended!

    The Lomography Attic Sale is Extended!

    Hope is not lost, because the Attic Sale is extended until Wednesday, August 1st! That’s right, you can still take advantage of the huge discounts we’ve put on some awesome merchandise we’ve kept nice and safe for you. But first, you have to be a registered member of the Lomography community to be able to avail of these exclusive discounts. Already a member? Then get up to 50% off on selected items from the Lomo attic before the sale ends!

    It’s a no-fuss deal when you put the items in your cart because we’ll do the dicounts for you. So head out to the Online Shop and get your hands out discounted goodies!

  • Staff Picks: Fabrizio the Conceptualist

    Staff Picks: Fabrizio the Conceptualist

    Today’s staff pick is someone whose creative ideas may have reached you in one way or another. He’s one of the people responsible for coming up with ideas to keep our community members active here at the site. Let’s see what he’s got to say!

    Name: Fabrizio Mifsud Soler

    LomoHome: webo29

    What you do at Lomography: Text Author/Conceptionalist

    Interests: Art, Photography, Travel, Food

    Which Lomography product would you recommend to readers? The Lubitel 166+

    Why? Because it doesn’t get any better :)

    Please attach a picture of yourself taken with a Lomography camera or Lomography film and tell us something about this picture.
    My Diana Mini & I on Lake Balaton. Back then she was my only Lomography camera. You never forget your first.

    Your message to Lomographers:
    Lomo on! Let’s keep analogue alive.

    Thank you, Fabrizio! Check back next week for our next Staff Pick of the Week!

  • Open all Doors to the UK Capital!

    Open all Doors to the UK Capital!

    Your key to the UK Capital has arrived, and it comes in the form of a handy guide that’s packed with inside information on where to go and what to do in the fascinating streets of London! The London City Guide is the perfect companion for traversing the busy world of London, and it comes with over 270 pages of facts, locations, analogue photos and essential maps to help you get to the city’s hot spots! Pair it with the La Sardina & Flash “The Guvnor” Edition to capture each moment you spend in the city!

    Get your London City Guide and La Sardina & Flash “The Guvnor” Edition from the Online Shop and go on an analogue adventure in London!

  • Check Out the Fisheye Baby Bauhaus Bundles!

    Check Out the Fisheye Baby Bauhaus Bundles!

    Get into the groove with Lomography’s latest colorful launch: the Fisheye Baby 110 Bauhaus! The very first clone of the Fisheye Baby 110 camera, this eye-catching little camera takes beautiful circular shots just like its older brother, the Fisheye No. 2. Don’t miss out on savings when you purchase the bundles that come with this little beauty!

    A frenzy of fun colors await you when you purchase the Fisheye Baby Bauhaus Flash Fever Bundle. Small, medium and large Fisheye Cameras come together with the Fisheye Baby Bauhaus Snap-Shooting set and the Fisheye Baby Bauhaus Multi-format Bundle which comes with one pack of Lomography Color Tiger 110.

    Get your 110 Format Camera Bundles from the Online Shop now!

  • Welcome The Fisheye Baby Bauhaus!

    Welcome The Fisheye Baby Bauhaus!

    Everyone’s favourite 110 camera gets a primary color makeover


    The Fisheye Baby 110 Bauhaus Edition produces stunning circular pictures on 110 film while being the cutest camera around to cherish one of the most important art movements of the 20th century. Red, yellow and blue – three simple colors which fit the Bauhaus Color Theory, decorate the very first tiny Fisheye Baby 110 color clone. These colors will boost any mood in seconds and will attract attention no matter where it is.

    For this little Bauhaus gem, to capture pictures as colorful as its outside shell, it just needs to be loaded with Lomography Tiger film. Light painting, double exposures or flashy flash action are also all possible with the Fisheye Baby 110 Bauhaus Edition – it comes equipped with a PC-socket to which any flash can be attached.

  • Q&A: What's the Attic Sale?

    Q&A: What's the Attic Sale?

    Q: Hello! I was just wondering, what’s this “Attic Sale” all about?

    A: Hello there! The Attic Sale is Lomography’s way of giving back to our awesome community members by putting some of our most loved items on sale. But this is exclusively for Lomography community members, so you must be logged in to be able to enjoy the discounts. If you don’t have an account with Lomography, just click here to create a Lomography account.

    Once you’re done with that, you can check out the products on sale at the Attic Sale section of the Online Shop, where you’ll find items with discounts of up to 50%! Also, don’t worry about using a voucher code, because you don’t need one! Just put the products into your cart to view how much you’ve saved with this promo, and you’re good to go. Happy shopping, and thank you for your question!

  • Another Huge Sale is Coming Your Way!

    Another Huge Sale is Coming Your Way!

    Cleaning out an attic is hardly ever a fun job. But here in Lomography, we’ve found a way to make it an awesome shopping experience for our community members! The Lomography attic could use a little tidying up and we could use a little help from you guys! There a loads of treasures and treats to be found, and we’re selling them for half the price. Don’t worry, these items are in perfect condition, and the only difference is the huge discount we’re adding onto their price tags. Save up to 50% on cameras, films, and accessories thanks to the Lomography Summer Attic Sale!

    These deals are exclusively for registered Lomography community members, so you have to be logged in to view the discounts. Just drop by the Home Page and log in or Register so you can rush to the Online Store and take advantage of this awesome sale before it ends on July 29th 2012!

  • Recipe of the Week: Sprockified Panoramas with a Dash of Color

    Recipe of the Week: Sprockified Panoramas with a Dash of Color

    Tired of the standard 35mm frame? Add variation to your analogue diet with unique panoramas courtesy of the Sprocket Rocket and Diana Flash Black!

    Ingredients:
    One Sprocket Rocket Camera (may we suggest the sumptuous shades of Teal or Pink?)
    One roll Lomography X-Pro Chrome 100 35mm (but any 35mm film will do)
    One Diana Flash Black
    One DigitaLIZA 35mm Scanning Mask (optional)

    Procedure:
    1. Load your Sprocket Rocket with film. Be sure your film is inserted properly so you’ll have uninterrupted panoramic fun.

    2. Attach the Diana Flash Black to your Sprocket Rocket.

    3. Head to a party with friends and volunteer as the resident paparazzi. Every time someone walks through the door, shoot their portraits and make them feel like a celebrity.

    4. Throughout the bash, make sure to capture spontaneous moments of the night. These shots will make your roll more interesting and lively.

    5. After the party, have your films processed and scanned by your favorite lab. Of course, you can also have full control over your images by scanning them yourself using the DigitaLIZA.

    6. Make an album (online or otherwise) to share your amazing photos with your friends!

    Nutritional Value:
    Added popularity as an events photographer
    Personal pride in taking great pictures
    Awesome shots to upload to your LomoHome

    Notes:
    - You can load your Sprocket Rocket with any film of choice. Feel free to experiment!
    - Be sure to have a stash of films on hand because you the Sprocket Rocket takes panoramas twice the size of standard frames! (That means about 18 shots in one 36-exposure roll.)
    - For an ultra-colorful effect, mix up your color gels as often as you like.

  • Staff Picks: Jeanette from Lomography Canada

    Staff Picks: Jeanette from Lomography Canada

    Hey there! Welcome to another installment of Lomography’s Staff Picks! Today we are featuring a hardworking member of the Lomography Canada team, Jeanette. Read on and find out which cameras she uses during her spare time!

    Name: Jeanette Lee

    LomoHome: jeanettelee

    What you do at Lomography: Online Manager Canada

    Interests: I love watching old movies, and listening to music of all kinds! I also enjoy making and eating rice crispie squares. It’s the only dessert I know how to make, so I am trying to learn other recipes. I also enjoy doing arts and crafts, so I am very excited to create my own DIY La Sardina

    Which Lomography product would you recommend to readers? La Sardina and LC-Wide

    Why? Both are wide angle lens cameras, but they have their own style. La Sardina was the first camera I used from Lomography. I love how it is so simple to use, and how the outcome is very surprising. I like the creativity, and how it is built for multiple-exposure experimentation. LC-Wide is always a reliable camera. It never disappoints me. The photos always turn out with intense colours, with perfect quality of saturation and contrast.

    Please tell us something about this picture.
    This was taken with the La Sardina during the LomoMatrix that we had here in Toronto. Most of the people shot with the La Sardina so that we can capture everything in a wide angle. As you can see I am loading film for my own La Sardina.

    Your message to Lomographers:
    Always have your camera in your pocket! You never know, or can predict what you will come across, so you have to be ready to capture the right moment. Try shooting in different angles, it is always fun to see the outcome from different perspectives. Have fun.

    Thanks for sharing your analogue expertise, Jeanette! Come back next week!

  • The T-Shirt Promo is Here to Stay!

    The T-Shirt Promo is Here to Stay!

    You read that right, Lomography’s line of analogue-themed apparel will remain at 9.90 EUR! Now there’s no excuse to not wear those awesome Lomography shirts with pride! There are designs made to fit both men and women, and they come in a wide variety of colors, too. These tops are absolutely perfect for your photowalks and adventures because they’re comfortable and lovingly made with the Lomography lifestyle in mind.

    Be the first to take advantage of this offer and head out to the Online Shop now!

  • Let Out the Artist in You with the La Sardina DIY Analogue Art Kit!

    Let Out the Artist in You with the La Sardina DIY Analogue Art Kit!

    Creativity for Lomographers doesn’t stop at taking fantastic photographs, with the new La Sardina DIY, you can turn your camera into an awesome work of art! The La Sardina DIY Analogue Art Kit could be the bundle all our artsy analogue lovers could be waiting for. Along with the La Sardina DIY Analogue Art Kit, you’ll also get a Prophecies Packrat Bag in Blue, 3 rolls of Lomography Color Negative 400 and a Lomo Notebook. Now that’s a bundle that’s practically guaranteed to turn all those crative ideas into either photos or drawings.

    The La Sardina DIY Analogue Art Kit is available only in the Online Shop!

  • Introducing the La Sardina DIY Edition!

    Introducing the La Sardina DIY Edition!

    Countless La Sardina designs have reached our analogue shores, but there’s room for more and we’d like to know what designs you can come up with! With the La Sardina DIY Edition, you can take full control of how you want this little sardine can camera can look. It comes with screws to take the camera apart and transparent panels to protect your artwork. Get those creative juices flowing and design your own masterpiece with felt-tip pens, stickers or even cut-outs of your favorite prints. Who knows, you might even win some Piggies when you submit your work of art to the Design Your La Sardina DIY Edition Competition!

    Don’t miss out on this chance to create a unique La Sardina camera with the La Sardina DIY Edition. Get yours from the Online Shop now!

  • Q&A: Blurred and Washed out Shots

    Q&A: Blurred and Washed out Shots

    Q: Help! I’m getting a lot of blurred and washed out day and night shots. Do you think my Diana Mini Petite Noire is broken? Or haunted?

    A: Hello there! If you noticed that you have blurred or washed outs shots whether the sun is shining or you went on a midnight Lomowalk, you must first check if the shutter of your camera is working. Just open the camera back, advance the film and trigger the shutter, the lens should open and close in an instant.

    During sunny days, always make sure that your Diana Mini is in N mode and not in B mode as this would cause the shutter to stay open for a long time and you’ll end up with ghostly shots.

    When you’re out to party with your friends or just strolling to be in awe at the night sky, make sure that you are equipped with a high ISO film, a tripod mount, a flash, a camera with B mode such as the Diana Mini or a camera which allows you to have a slow shutter speed such as the LC-Wide and you’re ready to have beautiful long exposures.

    Always remember that light is your best friend! :)

  • Crazy Film Deals! Now is the time to make your Lomography Cameras happy!

    Crazy Film Deals! Now is the time to make your Lomography Cameras happy!

    Whether you prefer medium format or 35mm, take advantage of the great film deals available and stock up! The Online Shop is a treasure trove of fantastic film. Rare gems and expired curiosities are just waiting to be discovered. With the fantastic offers at hand, you just won’t be able to resist.

    Fantastic Five – Receive an incredibly delicious discount + one bonus roll of film when you place five of the same film rolls or film packs of the same kind in your cart. The freebie will be added to your cart automatically!

    Terrific Ten – Receive an exceptionally enchanting discount + one bonus roll of film* when you place ten of the same film rolls or film packs of the same kind in your cart. The freebie will be added to your cart automatically!

    Lomography Film Subscription – With the Lomography Film Subscription Service you will never run out of film again! Also, when you order one of the awesome film packs it will be shipped to you for free together with exclusive offers on special emulsions, discounted prices!

    Subscribe now and get a free roll of film! Just add a roll of Kodak Gold 200 (in Europe) or Fuji Velvia 200 (in the USA) and enter the voucher codes GOLD2012 or VELVIA2012 accordingly. Find out more about the Subscription Service in the FAQ

  • Summer Retail Therapy Ends Today!

    Summer Retail Therapy Ends Today!

    Today’s the last day for the Summer Retail Therapy! Catch the last batch of freebies before it’s too late. And just to remind you, here’s the spending guide so you know just what you’ll get when you reach each spending mark:

    Orders above 75 EUR/USD/GBP entitles you to free Lomography Shutter Buttons.

    Orders above 100 EUR/USD/GBP entitles you to free 120 Film + Lomography Shutter Buttons.

    Orders above 175 EUR/USD/GBP entitles you to free Lomography Stationery + 120 Film + Lomography Shutter Buttons.

    Orders above 300 EUR/USD/GBP entitles you to a free Multilens Camera + Lomography Stationery + 120 Film + Lomography Shutter Buttons.

    There’s still time before the promo ends, so head out to the Online Shop and grab those freebies!

  • What's Inside the LC-Wide?

    What's Inside the LC-Wide?

    On the outside, the LC-Wide looks almost identical to the LC-A+ with its sophisticated black plastic body. But what’s inside this little compact camera that makes it so versatile and unique? Let’s leave that to the experts, shall we? All we know is, this handy and robust camera boasts the new Minigon Ulta-Wide Angle lens that’s perfect for taking vivid wide-angle shots. In looks and features, the LC-Wide has a lot in common with the LC-A+. But with the added versatility of 3 different photo formats (half-frame, square and full frame), the LC-Wide offers more photo opportunities!

    Get your own LC-Wide from the “Online Shop”;http://shop.lomography.com/?utm_source=www&utm_medium=shopnews&utm_campaign=nl_whats_inside_lcwide today. But we hope you resist the temptation to break it apart like these guys. They are the experts afterall ;)