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The name of this concept camera was chosen to symbolize its intended role as a tool for living an intellectually enhanced life as natural as unbleached cloth. This concept is symbolized in the white body of the camera, which was sold as a limited edition of 10,000 units in Japan and 10,000 overseas.

I got my Olympus Écru from my dear friend Geneviéve. She was moving to Germany and couldn’t take all her cameras with her so I was the lucky one who got it. I’ve never seen any camera like it. Although it was made in 1991, it has a modern look. There are 20,000 copies of the Écru which, by the way, means unbleached in French and I am proud owner of one of them.

It is a point-and-shoot type camera. It has a good sharp lens, strong built-in flash, takes 35mm film and needs 2 AAA batteries. It is a very special camera. I am truly in love with it.

Here is some technical information taken from Camerapedia

Lens: 35mm 1:3,5 (3 elements)
Autofocus: active infrared, for focusing automatically from 0.35 m to infinity
Exposure: automatically, shutter speeds between 1/15 and 1/500 sec., aperture between f3.5 and f16
Viewfinder: optical finder (Kepler type)
flash: built-in, guide number 12
weight: 215 g without the 2 AAA-batteries
dimensions 106 × 91 × 40 mm


  1. vicuna


    love the design of this camera!

    about 3 years ago · report as spam
  2. droogieboy


    a wonderful find of a camera, and great pics too

    about 3 years ago · report as spam
  3. catarella


    I love this camera too! my father got me one and I have to go back to shooting with it! Thanks for writing this review, it was nice to read about this camera. =)

    about 3 years ago · report as spam
  4. plasticpopsicle


    I want this camera! Your photos are very nice too!

    about 3 years ago · report as spam
  5. unai


    Nice camera for an excelent photographer

    almost 3 years ago · report as spam
  6. unai


    Because of this review I ordered one in ebay. Now I'm waiting delivery, looking forward!

    almost 3 years ago · report as spam

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This is the original article written in: English. It is also available in: Spanish & 中文(繁體版).