A few months ago I bought this film on the internet, honestly I felt seduced by the description of the film. "color negative film 400 ISO inspired by the Eggleston's aesthetics."
I really do not know why I was so suggestible, because I really had no idea what the “Eggleston’s aesthetics” means. So I bought it and then I started to investigate…
William Eggleston (Memphis, EEUU, July 27, 1939) was the first photographer to achieve color photography as an art worthy of exposure. Before Eggleston, it was only the black and white photography were considered a piece of art, Eggleston’s most striking and famous work, that mark the before and after was The Red Ceiling also know as Greenwood, Mississippi, 1973.
What makes it comparable to Eggleston’s photography was the high contrast and strong saturation of this film. I’m quite sure that deep in his heart, Eggleston is indeed a Lomographer, because we all want this kind of look – crazy saturation!
With all the information, I knew what I could expect from this film. I decided to upload my Lomo LC-A shots using this film, nothing better for a film that tends to saturate the colors than a Minitar 1 lens of my beloved Russian Lomo. The results are lots of photos full of color and charm…undoubtedly I will use it again.