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Analogue Forever: An Open Letter to Lomographers from Kodak Alaris

It is our pleasure that Kodak Alaris have also joined us on this quest into the analogue future. In an open letter addressed to the Lomography community, Dennis Olbrich (President of Personalized Imaging at Kodak Alaris) firmly states that Kodak will ‘continue to offer the full portfolio of photographic films and papers’. As partners in the mission to keep a great selection of film available for analogue photographers, we at Lomography are thrilled by this news. Read the letter after the cut ...

Please view the larger version if you can’t read the text below.

2013: The Renaissance of Film Manufacturing!

For film photographers around the world, it’s time to celebrate! Both Lomography and Kodak Alaris have pledged an unwavering commitment to keep production of a large variety of photographic film emulsions alive and kicking in the 21st century.

A few years ago, we discovered that there are many ways to manufacture all kinds of photographic film (color negative, slide and black & white) on both a large and small scale using old & new factories! These are creative opportunities that the film photography community and industry in general was not aware of for a long time, so Lomography took the iniative and started a lot of new photographic film projects. After releasing the world’s first pre-loaded and ready to shoot redscale film in 2008 and bringing back the 110 film format in 2012, in 2013 we have released a completely new film emulsion, LomoChrome Purple XR 100-400, a film that revives the classic Kodak Aerochrome look. We and our friends and partners in analogue film manufacturing are wholeheartedly committed to continue producing innovative, exciting and groundbreaking new kinds of films in the future.

Photo by elenakulikova

Never run out of Film

If you haven’t heard the news, we recently re-launched the Lomography Film Subscription Online Service so you never run out of films again! You can pick from 35mm, 120, 110 and mixed film packages and each month we’ll include a special exciting film surprise roll with your subscription order. There is no sign-up fee for the service and you can unsubscribe at any time. If you stay subscribed for 6 months, we’ll even send you a Lomography camera for free. The Film Subscription Service is the perfect way to always stay stocked up on the best analogue emulsions. Visit http://shop.lomography.com/film-subscription-service for full details.

The Lomography Online Shop and Lomography Gallery Stores are the ideal one-stop-shop for analogue photography lovers around the world, featuring a broad range of Color Negative, Color Slide, Redscale and Black & White films in 35mm, 120, 110 and Instant formats – and we have more planned for the future! Please see http://shop.lomography.com/films for our current stock.

Photo by brommi

Always find a Lab, wherever you are

Once you’ve shot your roll of film, there are tons and tons of places to develop your photos, wherever you are in the world. We at Lomography have a LomoLab in almost all Lomography Gallery & Embassy Stores across the globe. In addition to taking your films to one of our stores, we offer the Online LomoLab service for customers in many different countries. Still looking for a lab? Head to the PhotoLab section of the Lomography website where we have over 700 (and counting) labs listed.

Photographic Film Manufacturing & Photo Development is safe and blooming, Lomographers! So go ahead, keep shooting from the hip!

written by shhquiet


  1. stouf


    This is wonderful. I was so worried about loosing Kodak chemicals. Well done Dennis : )

    12 months ago · report as spam
  2. bsdunek


    Good news indeed! Thanks for publishing this.

    12 months ago · report as spam
  3. saidseni


    This is great! :)) But, again, there are films out of stock in the subscription service, it feels weird that LSI is always announcing this service, we get all excited and again, out of stock... :(

    12 months ago · report as spam
  4. begutierrez


    RIP Lomochrome ;(

    12 months ago · report as spam
  5. sirio174


    I hope to find again the Technical Pan 25 and the color infrared or tungsten T65 bu Kodak! And of course, I continue to experiment with the awesome Lomography films!

    12 months ago · report as spam
  6. istionojr


    @stouf yeah I thought the same about kodak solution. gogogo alaris!

    12 months ago · report as spam
  7. guanatos


    This is great news!

    12 months ago · report as spam
  8. mapix


    Analogue Forever - great!!!

    12 months ago · report as spam
  9. clickiemcpete


    Great news! The question is, which films will continue to be made? With so many classic films already discontinued it would be nice to know which ones they might consider bringing back.

    12 months ago · report as spam
  10. manneken


    Best news of the week!!! Kodak Elitechrome EBX is still alive!! :)

    12 months ago · report as spam
  11. triple_r_bar_ranch


    Artist's paints and brushes are still available, why not film? I love it! I have hoped something like this would occur!

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  12. badjuju


    I hope they bring back aerochrome.

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  13. wonderdude


    The "full portfolio of photographic films" implies Kodak will bring back their slide films...and more? I guess we'll have to wait and see what exactly Mr. Olbrich means, but I gotta admit I'm kinda skeptical about the marketing puffery in this letter. For instance, are there any Lomographers truly excited about digital souvenir solutions at theme parks and resorts?

    12 months ago · report as spam

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This is the original article written in: English. It is also available in: 日本語, Spanish, 中文(繁體版), Nederlands, 中文(繁體版), Русский, Deutsch, Türkçe, 中文(简体版), Français & Italiano.