Another wave of unfortunate analogue news is brought forth by Fujifilm as the company announces that it has ceased production on all Eterna and Reala motion picture films.
Just as Fuji had prophesied last year, they have stopped manufacturing motion picture film products in order to focus on the more current digital workflow. This is definitely bad news for analogue filmmakers following in the footsteps of Woody Allen and Christopher Nolan.
Except for the existing stocks worldwide, all Fuji films for movie-making will no longer be available, and that includes Color Positive and Negative Film, B&W Positive and Negative Film, Intermediate Film, Sound Recording Film, and High Contrast Panchromatic Films from their Eterna and Reala lines.
We would like to thank you very much for your patronage during the long history of manufacture, sales and marketing of these products… Fujifilm will continue to provide products and services designed for digital workflow of motion picture production and exhibition such as Recording film for Digital Separation [ETERNA-RDS] for long-term archiving, Imaging processing system [IS-100], and high-performance Fujinon lens for digital motion picture camera and projectors. With an expertise in optics, image processing, storage and archiving, Fujifilm will continue to provide new and innovative products and services to contribute to the creative entertainment and broadcast industry. (Fujifilm)
Fuji also recently increased photographic film prices, citing low demand and high production costs as reasons for the necessary hike. And yet, all over the world, we see that there is still a growing film market.
Today alone, I noticed how the analogue lifestyle can coexist in a digital world: film student and Lomographer Ira Giorgetti was working on his Cinematography class finals which was shot entirely in film; American blogger Trent Vanegas hammed it up in a black and white photobooth with a friend; and of course, Lomographers from all over the globe continue to shoot in film on a nearly daily basis.
So what gives, Fuji? Perhaps they’re trying to prevent a bankruptcy like Kodak’s from happening to their business, so it’s all economics at this point for Fujifilm.
Well, we here at Lomography are running on passion for all things analogue and we’re committed to keeping film alive, so count on us to keep producing and developing films, cameras and accessories for years to come!
You might also like: