Fujifilm Corporation recently redesigned the boxes for their line of 35mm films but also announced a substantial price increase in all professional photographic emulsions. Is it on its way to demise like Kodak?
They might not be bankrupt like Kodak, but Fujifilm is certainly not cheering any film photographers up with the news of another price increase.
Fuji Photo Film Co., celebrating 79 years in the business, recently redesigned the packaging for its main line of professional photographic products and will be the standard boxes from July 2013 onwards.
The films which have been given a new look on the outside include color negative Fujicolor Pro400H, black and white film Neopan 100 Acros, and color reversals Fujichrome Provia 100F, Velvia 100, and Velvia 50. Their corresponding photographic properties as well as current canister designs shall remain.
Along with this news (although not entirely related), Fuji announced that it will be raising product prices worldwide because of the high production cost and decreasing demand. New prices will vary per item, market and region, but expect your favourite Fuji films to be more expensive by April 2013.
No need to worry as there will always be some fresh Lomography films available and if there’s anyone who’s gonna keep analogue alive, it’s Lomography!
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