Petzval_preorder_header_kit

Now Available for Pre-Order - First Come, First Served

Have an account? Login | New to Lomography? Register | Lab | Current Site:

Kodak Introduces New and Affordable Color Asset Protection Film

Kodak introduces a new type of film that targets content owners who are keen on preserving their work on a medium that will last for decades and overlook obsolescence. Find out more about it after the jump!

Imagine this scenario: you have hundreds and hundreds of files — all original content — on your old computer that you would like to archive. You try to recover them, but you discover that it’s a no go. The versions of the files are unrecognizable, obsolete. And you have no idea who else could still have the means to help you.

Sounds pretty terrible, right? Now, imagine that on a larger and more corporate scale. Old classic films, documentaries, TV shows. It would certainly be awful if we lost access to all of these vintage gems in the future, just because of obsolescence, right?

Right. That is why Kodak has come up with their new Color Asset Protection Film 2332, to provide a solution / alternative to this looming dilemma. As the rate of technological progression increases as each year passes, the issue on how often must content owners update or maintain their files so that they can be accessed in the future, slowly becomes more pressing. Concerns about long-term preservation and archival are raised.

At the end of the day, film is the most stable and reliable preservation medium. Hands down, it lives on in a way that cannot be compared to other formats. — Kodak

This new film boasts over a century of dye stability and high-physical performance at an affordable rate. Currently, the film is available in the 35mm format, but Kodak plans to add a black-and-white separation film to their portfolio later this year.

Hollywood studios already use separation films as standard practice to archive high-value feature films. Nonetheless, Kodak is targeting television and independent film productions, who are not able to archive their work due to budget constraints.

“Not everyone’s going to have the budget that can support black-and-white separations,” says Wayne D. Martin, General Manager of Image Capture and Distribution for Kodak Entertainment Imaging. “We’re hoping that we put this at a prince point and a value that they can find the budget to protect their assets for longer than they do today with digital applications.”

Film offers a standardized, human-readable format that has been in existence for well over a century – methods for retrieving content from a 35mm frame will exist well into the future. When content is preserved on film, no re-mastering is necessary. You store it, and “forget it.” — Kodak

Yeah, baby. Score one for Analogue!

All information for this article was taken from The Business Journal, The Hollywood Reporter, and the Kodak website.

You might also like:

You can read more Kodak-related articles here.

written by geegraphy

1 comment

  1. adbigmilk

    adbigmilk

    Could this save Kodak ?

    over 1 year ago · report as spam

Read this article in another language

This is the original article written in: English. It is also available in: Deutsch.