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Film TLRs in Madonna's Videoclip

Madonna has released her latest single called “Turn Up the Radio” and at the beginning of the videoclip, shot in Florence, you can see many journalists with some analog cameras: some film SLRs and a film TLR. Try to see if you are able to identify which camera models they are.

This brand new single is shot in Florence, maybe because Madonna recently made a live tour (she came to Rome and Florence). This videoclip is nothing special and I don’t really like the main idea of it, because it doesn’t have any kind of realistic look of the city.

In the video, Madonna tours by car through Florence and the Tuscan countryside, meeting several men who climb into the car with her. I think it’s not so original (in fact I don’t like it so much), but I suddenly noticed several analog cameras at the beginning of the video, when Madonna comes out from the hotel and gets into the car, besieged by photographers. These photographers all have analog cameras, some film SLRs, and a film TLR.

Try to identify which camera models they are and write their names in the comments.

Turn Up the Radio


written by yopanic


  1. rrohe


    Well, in the second image in the first selection of images it looks like the SLR could be a Mamiya/Sekor 500/1000 dtl. The TLR looks like a Rolleiflex of some sort. Though blurry and distorted, the stretch and arc of the word on the nameplate seems unmistakable.

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  2. digitaljunk


    @rrohe That's definitely a Rolleiflex 2.8. You can tell by the sizes of the lenses relative to the camera body, and by the distance between the 2 lenses. The 2.8 has the largest diameter lenses of all the Rollei TLRs.

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  3. robotmonkey1996


    TLR... you're doing it wrong.

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