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Kodak Will Keep Film Alive

Nearly a month after Kodak announced its move to file for bankruptcy protection, the iconic company finally has a good news for film photographers: it will cease the production of digital equipment but will carry on with its film division. Read more about it after the jump!

Kodak is sticking to what made it a household name and an iconic brand: films. Photo via Rochester Institute of Technology

It was not so long ago when film photographers across the globe received a despondent news about the present and future condition of the iconic Kodak: it announced its move to file for bankruptcy protection due to incurred debt and decreased profitability. To us lomographers and film photography enthusiasts, it could only mean one thing—the world was stepping further away from the magic of film.

However, it didn’t take Kodak too long to give us a lighter news. The company has very recently announced that it will cease production of digital cameras, digital picture frames, and pocket video cameras, but will carry on with the production of its film products, in line with its “ongoing strategic review.”

“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” Kodak’s chief marketing officer Pradeep Jotwani comments.

Reassuring film photographers, Kodak tells in a statement that the consumer products and services that they will continue include “traditional film capture and photographic paper business, which continues to provide high-quality and innovative products and solutions to consumers, photographers, retailers, photofinishers and professional labs.”

If you’re wondering, out of curiosity, about what will happen to Kodak’s digital products, the company says the announcement doesn’t spell the end for its digital cameras. It intends to follow the example of Polaroid by licensing its brand to a third-party manufacturer, and “will continue to honor all related product warranties, and provide technical support and service for its cameras, pocket video cameras, and digital picture frames.”

Read the full report from the British Journal of Photography here.

Even if it was also Kodak who invented the digital camera, we cannot deny that the company is best known, remembered, and esteemed for its film. Do you agree or disagree? Tell us what you think with a comment below!

written by plasticpopsicle

42 comments

  1. neanderthalis

    neanderthalis

    Thank you film gods!

    about 2 years ago · report as spam
  2. guanatos

    guanatos

    this IS good news amist the chaos that is Kodak nowadays

    about 2 years ago · report as spam
  3. saidseni

    saidseni

    Great! I have a bunch of Kodak film to try at home - if I fall in love with it, I will still be able to find them. Yeah! :D

    about 2 years ago · report as spam
  4. vicuna

    vicuna

    That's good news!!! The core identity of Kodak is film, and it's great they stay to it! :))

    about 2 years ago · report as spam
  5. undiscovered

    undiscovered

    thank. god.

    about 2 years ago · report as spam
  6. sidsel

    sidsel

    This is über-good news!!

    about 2 years ago · report as spam
  7. skrutt

    skrutt

    I've also heard that it is only Kodak in North America that is going down, because they do pretty good in Scandinavia and so. But it is good news that they will continue with film! :D

    about 2 years ago · report as spam
  8. wil6ka

    wil6ka

    honestly - I had no doubt about it!

    about 2 years ago · report as spam
  9. herbert-4

    herbert-4

    I am very glad that Kodak will survive with film, however, I want Kodachrome 25 and Aerochrome back, both in 120 and 35mm, and Plus-X in 620. Thanx

    about 2 years ago · report as spam
  10. jeffr

    jeffr

    Smart move :)

    about 2 years ago · report as spam
  11. emilios

    emilios

    Excellent!!

    about 2 years ago · report as spam
  12. litleandi

    litleandi

    Beautifully written article. Informative and brings good news. =)

    about 2 years ago · report as spam
  13. natalieerachel

    natalieerachel

    Yessss!!!

    about 2 years ago · report as spam
  14. yelkaxee

    yelkaxee

    Woohooo!!

    about 2 years ago · report as spam
  15. moodification

    moodification

    What a relief!!! That's good news!

    about 2 years ago · report as spam
  16. albeelee

    albeelee

    yes!!!!!!!!!!!!!!!!

    about 2 years ago · report as spam
  17. vandal

    vandal

    GOOD MOVE KODAK !!! you should also start making new film types !!!

    about 2 years ago · report as spam
  18. stratski

    stratski

    Yay! Great news. If only Kodak would celebrate this with the re-introduction of Aerochrome...

    about 2 years ago · report as spam
  19. cfib

    cfib

    YAY Kodak! Now continue Elitechrome ;)

    about 2 years ago · report as spam
  20. sin-titulo

    sin-titulo

    omg yayyyy! this is such great news for the lomography world!

    about 2 years ago · report as spam
  21. jackpumpkinhead

    jackpumpkinhead

    This article needs a "Super-Like" Button!

    about 2 years ago · report as spam
  22. hoseun

    hoseun

    Superbbbbb! And aerochrome plz! :D

    about 2 years ago · report as spam
  23. bgoh29

    bgoh29

    great news indeed.

    about 2 years ago · report as spam
  24. cole-westie

    I want the film in the picture! all of it.
    about 2 years ago · report as spam
  25. cwyeung

    cwyeung

    I want to like this article but I con't......
    From the news released by Kodak Hong Kong, they confirm that Kodak is going to discontinue ALL SLIDE FILM in the coming months.......

    about 2 years ago · report as spam
  26. superkulisap

    superkulisap

    Viva Kodak!

    about 2 years ago · report as spam
  27. peteparker

    peteparker

    Great news... !!! Hope Fuji willl keep films too :-)

    about 2 years ago · report as spam
  28. makofoto

    Sure, but it will cost you. One of my son's teachers already has to buy her special format film in $10,000 lots from Kodak!
    about 2 years ago · report as spam
  29. foodeanz

    foodeanz

    Finally....=)

    about 2 years ago · report as spam
  30. moushumi

    moushumi

    What a relief!

    about 2 years ago · report as spam
  31. djcosta

    djcosta

    I'm happy for it! Better to have Kodak focus on what they've always been good. Film is still alive :) So good to know!

    about 2 years ago · report as spam
  32. clickiemcpete

    clickiemcpete

    Good news indeed!

    about 2 years ago · report as spam
  33. izzanniznadia

    izzanniznadia

    superb!!! now I got the chance to use it :)

    about 2 years ago · report as spam
  34. hervinsyah

    hervinsyah

    I wanna try Kodak IR before I die. @makofoto : $ 10,000? For how many rolls? slide or negative?

    about 2 years ago · report as spam
  35. bear_feet

    bear_feet

    Yessssssss!! \o/

    about 2 years ago · report as spam
  36. rustik

    rustik

    I was so sad to hear that this gem of upstate NY was gone. I am so glad to hear that their film will live on!
    about 2 years ago · report as spam
  37. mangaman

    mangaman

    HUZZZAAAAAAAH :)

    about 2 years ago · report as spam
  38. wzzk

    wzzk

    yeaaahhhh! buy all the films!!!

    about 2 years ago · report as spam
  39. belaf

    belaf

    omg yes!!!!!!!

    about 2 years ago · report as spam
  40. adam_g2000

    adam_g2000

    It's not surprising that Kodak will discontinue it's slide film, it is very specialist and only a minority will want to or see the benefits of xpro. However film is cheap and easy to produce, so film itself in its basic incarnation will survive for a while yet. Also don't forget, the most interesting and whacky film for xpro continues to be Fuji. The most dramatic colour shifts are still the Sensia 100, Provia, Sensia etc. Elite Chrome and Ektachrome, mainly just enhanced contrast.

    about 2 years ago · report as spam
  41. carsten-schmitt

    carsten-schmitt

    But there are still people out there who enjoy slide film for its own sake, especially among more traditional photographers. In fact I am already getting a bit bored by the whole x-pro thing. It is just one of those effects that are cool but - at least for me - lose their appeal and novelty because now pretty much everybody (at least on lomography) is doing it. Once my next slide film is done I'll have it developed in E6. And that one is a Kodak, albeit a re-labeled one.

    about 2 years ago · report as spam
  42. trevordeanm

    That's the best news of this century. Very cool to read how many others like the news too. It's the look. We need that look.
    almost 2 years ago · report as spam

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This is the original article written in: English. It is also available in: Русский, ภาษาไทย, Français, Italiano, Československy & Nederlands.