Nearly a month after Kodak announced its move to file for bankruptcy protection, the iconic company finally has a good news for film photographers: it will cease the production of digital equipment but will carry on with its film division. Read more about it after the jump!
It was not so long ago when film photographers across the globe received a despondent news about the present and future condition of the iconic Kodak: it announced its move to file for bankruptcy protection due to incurred debt and decreased profitability. To us lomographers and film photography enthusiasts, it could only mean one thing—the world was stepping further away from the magic of film.
However, it didn’t take Kodak too long to give us a lighter news. The company has very recently announced that it will cease production of digital cameras, digital picture frames, and pocket video cameras, but will carry on with the production of its film products, in line with its “ongoing strategic review.”
“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” Kodak’s chief marketing officer Pradeep Jotwani comments.
Reassuring film photographers, Kodak tells in a statement that the consumer products and services that they will continue include “traditional film capture and photographic paper business, which continues to provide high-quality and innovative products and solutions to consumers, photographers, retailers, photofinishers and professional labs.”
If you’re wondering, out of curiosity, about what will happen to Kodak’s digital products, the company says the announcement doesn’t spell the end for its digital cameras. It intends to follow the example of Polaroid by licensing its brand to a third-party manufacturer, and “will continue to honor all related product warranties, and provide technical support and service for its cameras, pocket video cameras, and digital picture frames.”
Even if it was also Kodak who invented the digital camera, we cannot deny that the company is best known, remembered, and esteemed for its film. Do you agree or disagree? Tell us what you think with a comment below!