Pepsi Cola recently started a new advertising campaign in Romania, “Yesterday and Also Today.” It features some really interesting vintage-themed ads that take you back to the 70s and 80s Romania, especially through the black and white analogue photos used in the majority of the ads.
If you’re a Romanian and you were in your 20s during the 1970-1980 period, this campaign will definitely bring back memories. The ads are quite simple: they feature an old photo from those days with a corresponding short message and a vintage bottle of Pepsi Cola. The messages are really personal and describe in a very realistic manner the lifestyle from those days.
The life in the 70s and 80s Romania was very different from the current period especially due to the fact that, back then, Romania had a communist political regime. However, the Pepsi Cola campaign focuses on the good parts of the lifestyle from back then: people used to read more, used to spend more time outdoors, were more patient, and so on.
Photos taken from facebook.com/PepsiRomania