After much anticipation the lovely Sardina camera finally washed ashore in East London’s Gallery Store… and what a party it was that came with it!
After a week of tantalising teasers we all knew that the new mystery camera had something to do with fish… or the sea… (or something else nautical), but we had to hold our horses until launch day to find out what it was really all about.
It was, therefore, with great excitement that the Gallery Store East London crew unveiled the marvellously beautiful La Sardina in all its wide angled glory and fishiness on the evening of the 16th! So with the shop transformed into a fishmarket we threw a fun and stylish party for a fun and stylish camera, and of course we got our in-house party photographer uslan to document it:
We had a shop full of jolly sailors…
…some with tattoos
A DJ rocked our boats with some New Orleans funk to go with his outfit.
Our analogue anglers also went fishing for prizes hidden inside film canisters…
…and this lucky lady won the prize of the evening, a brand spanking new Sardina camera! Look how happy she is!
So needless to say we had a great time with the shop full of sardines, sailors and rum-drinking lomographers! Check out this gallery full of Uslan’s photos from the night:
Lomography Gallery Store East London
117 Commercial Street, London, E1 6BG.