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Comme Il Faut, Tel-Aviv

Comme Il Faut is Israel's highest-end independent womenswear chain and was launched in 1988 by two friends, Carol Godin and Sybil Goldfinger. Today the company employs 60 women and 4 men. Bait Banamal - or ‘house in the harbor’ - is a retail, gallery, and culinary space in Tel Aviv, Israel, developed by ‘Comme Il Faut’. Just a few years old, the project includes a cafe, restaurant, and eight different retail shops, including ‘Comme Il Faut’ - all in an architecturally inspired space crafted from wood, metal, and glass.

Which one is your favourite Lomography camera and why?
I own A Diana F + Limited Edition (Yellow with green flash), When I was growing up in the USSR all the cameras I had and saw where black, so I always dreamed of having a colored camera. The Diana F + was perfect!!!

What is the weirdest Lomographic moment you’ve ever had?
Once I developed a film for a costume party I shot, and on one frame (that I forgot to advance) I got a multi-headed monster with a parrot standing on his head.

What is the nerdiest question you’ve ever been asked in your shop?
“Is this a toy?” “does this actually work?” , “is this real?” (no, yes, and YES)

Where is the best place to shoot some Lomographic masterpieces in your city?
In Tel-aviv you will find more than a few nice places to shoot, the whole city is full of inspiration, next to the Dolphinarium you will find a lot of graffiti walls, and also at Tel-Aviv`s and Jaffa`s ports.

Comme Il Faut
Nemal Tel Aviv 26
Tel-Aviv, Israel
www.comme-il-faut.com
+972 3-544-9211

written by mayag

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