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Today in History (1999): 'The Blair Witch Project' was Released

Contemporary found footage and horror movie lists won't be without this one. Today marks the 15th anniversary of "The Blair Witch Project!"

It isn’t among the pioneering examples of found footage film, yet “The Blair Witch Project” remains among the oft-cited, well-made examples of the genre. Directed by Daniel Myrick and Eduardo Sanchez, the movie was highly successful for an independent feature as it was not only an international box office hit but also praised both by the viewers and the critics. The movie even made the covers of Newsweek and Time magazines!

Trailer via YouTube

By all means fictional, “The Blair Witch Project” was promoted as a “true story.” Supposedly, it shows the recovered footage shot by a group of three student filmmakers who went missing while filming a documentary about the infamous Blair Witch in Burkitsville, Maryland. The filmmakers were never found again, although their equipment and this video were.

Artisan Entertainment released “The Blair Witch Project” on this day in 1999, although it was already shown the previous year at the Sundance Festival. In marketing the film, a viral web-based campaign was employed – something that’s common nowadays but at that time was viewed as groundbreaking. Also, the “true story” shtick was apparently so believable, it even led to people arguing about the movie’s authenticity!

In any case, even though it has already been 15 years, “The Blair Witch Project” continues to send chills down the spines of those who watch it. To cap off this feature, we’ll leave you with one of the most famous scenes from the movie. Spoiler alert!

Video via YouTube

All information in this article were sourced from History and Wikipedia (1, 2).

Like this article? Check out the Icons in Focus and Today in History series in the Lomography magazine!

written by chooolss

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