Check out this drool-worthy 120 film packaging design by student Linna Xu. We can only dream how awesome it would be if it does get picked up!
Beautiful packaging design is certainly the norm nowadays, but we’ve yet to see them in our favorite emulsions, aside from the ones from Lomography. Mainstream companies like Kodak, Fuji, and Ilford stuck with their guns and continue to use their old and in all probability, cost effective packaging for the longest time. This design from student Linna Xu reimagines and repackages Ilford’s 120 film into a gorgeous mini TLR that doubles as a pinhole camera.
I’m holding my breath and hoping against hope that one of the major film companies incorporates this in their future projects. Let’s all cross our fingers!
Information for this article was sourced from birdsonggregory-