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Vintage Videos: The Polaroid SX-70!

As hard as it is to believe, Polaroid's iconic camera, the SX-70, is already 41 years old!

Photo from Wikimedia Commons

It’s always nice to watch old commercials to compare what’s different and what has stood the test of time. Like they say, the more things change, the more they stay the same. A technological marvel during its heyday, the Polaroid SX-70 was a sight to behold. Small and flat enough to fit in a coat pocket but boasting SLR-like flexibility is an appetizing combination.

Check out this old SX-70 advertisement from back in the day. They don’t make commercials like this anymore!

written by cruzron


  1. dieuwkemonica


    Nice commercial. Especially the part about the working of the camera. Those explanation don't you get now days in commercials!
    about 1 year ago · report as spam
  2. wafflesaurus


    I experienced that old instructions are often very good. They need just a few sentences to explain complicated things really easily. The complete opposite of downloadable 200 page PDFs these days.

    Btw: Creepy music at about 1:00 :D

    about 1 year ago · report as spam

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This is the original article written in: English. It is also available in: Deutsch.