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Throwback Thursday: 1965 Kodak Instamatic Camera Commercial

In the wake of the news about Instagram's updated brand policy, camera lovers and photographers have been quick to note that the original "Insta" in the photography world was Kodak's Instamatic series. Let's take a look back at one of the Instamatic camera commercials from the 1960s for today's Throwback Thursday!

The Kodak Instamatic 100, introduced in 1963. Photo via Wikipedia

Five centuries ago, Kodak introduced and manufactured the Instamatic 100, the first of their Instamatic camera series marketed as inexpensive, easy to load cameras in 126 and 110 formats. Fast-forward to the present, another brand — we’re sure you know which — has claimed rights over the terms “insta” and “gram,” thus prompting other apps to discontinue and avoid the use of the said terms in their names.

In the wake of this news, photographers, film photography enthusiasts, and retro lovers have been quick to remind the brand and everyone else that the original “Insta” in the picture-taking world remains to be Kodak’s Instamatic cameras. Let’s walk down Kodak’s memory lane and watch a 1965 commercial for these successful point and shoot cameras to find out what they can do:

All information for this article were sourced from Instamatic on Wikipedia and PetaPixel.

written by plasticpopsicle

3 comments

  1. clownshoes

    clownshoes

    Wow! Four Flash-Photos without having to change the cube...Mind Blown! Love these posts.

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  2. wesco

    wesco

    It would be great if Lomography would bring back also the 126 cassette films just like the 110 ones. There are millions of Instamatic cameras lying around workless now which can be revived with this nice square format with a much better quality than the 110 format...

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  3. raab_ar-baar

    raab_ar-baar

    Yup, I totally agree with @wesco. I got the workless Instamatic camera (255X, to be precised) and due to impossibility of getting any 126 films I had to swap it for Vilia. Maybe it's better that things went this way, otherwise I wouldn't be here:)

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