Have an account? Login | New to Lomography? Register | Lab | Current Site:

Edwin Land looking cool while proudly holding an instant photo of himself in one hand and an SX-70 Land Camera in the other

Iconic American inventor Edwin Land was making those awesome instant selfies ages before Instagram. How cool is that?

Edwin Land, who would have been 104 years old if he were alive today, has been the inspiration of generations of creative minds, most notably the equally iconic Steve Jobs. In the photo above, you can see the look of pride in his eyes as he shows off two of his creative handiwork: an instant photo of himself and the instant camera that took it.

The camera held by Dr. Land was the SX-70, a folding single lens reflex instant camera produced by the Polaroid Corporation from 1972-1981. It was also notable for being the company’s first motorized, and fully automatic camera.

Instants taken by the SX-70 were ejected automatically, and developed rapidly without leaving developing chemical residue on hands. During a company meeting in April 1972, Dr. Land unveiled the folded SX-70 from his coat pocket, and took five photos in ten seconds. All of these were simply impossible to do with the Land Camera models prior to the SX-70.

Oh, and by the way, belated happy birthday, Dr. Land!

All information for this article were sourced from Edwin Land on Wikipedia, Polaroid SX-70 on Camerapedia, and Polaroid SX-70 on Wikipedia.

written by plasticpopsicle

3 comments

  1. bsdunek

    bsdunek

    What a great invention. I still have the SX-70 I bought my Wife in 1972. Too bad the film is no longer available. Yes, I know about the Impossible Project, but they don't have it right yet. They're getting closer, and hopefully, will soon have film that works like the old Polaroid.

    over 1 year ago · report as spam
  2. segata

    segata

    Nice article, I've just got my first polaroids but sadly I havent got my grubby mitts on a SX-70 yet, still I should still get some fun out of a Colorpack II and a P 600 :)

    over 1 year ago · report as spam
  3. herbert-4

    herbert-4

    I have an old Polaroid peel off type folder. Haven't used it in a long time, first because Polaroid discontinued the film in the 80's, then lately, because Impossible Project films are so expensive!! Polaroid was one the 1st great patent trolls, suing Kodak and winning US$1,000,000,000 when Kodak made an instant camera. Kodak's process didn't have anything in common with anything Polaroid patented except it was 1 piece and instant, but the court didn't understand anything chemistry or engineering, so Kodak lost and never really recovered. Polaroid constantly researched everything about instant processing and kept it all "patent pending" for decades to sue any possible competitors. They only used, maybe 4-5 processes. They one I wish was still around is the instant 35mm B&W slides from the early 70's. This was how Edwin Land operated. He was VERY like Steve Jobs. At least, Kodak has outlasted Polaroid, and Fuji still does instant. Japanese schoolgirls have saved that for the world.

    over 1 year ago · report as spam

Read this article in another language

This is the original article written in: English. It is also available in: Deutsch.