Paris may be chic, but London is the guttural heart of what is happening in fashion, Right Now. As the epicentre of cool; bursting with inspiration, cultural hubs and a multitude of links to the outside world, it’s no surprise that London offers an outlet for those who want to express their individuality. I am going to try and tell you why London is the home of truly fun style – and maybe even how the rest of us can snatch a piece of it.
Being in LDN you can simply observe and still feel like you are part of a fashion movement – a catwalk that you have only snuck in on, but are allowed VIP access to…and they kind of want you to join. An extreme example of London’s imitable fashion parade is multi-coloured Camden, with its’ markets, hobos, goths and trend-setters, it paves the way for the rest of the outfits thrusting their way through the city. Home of international online store ASOS, you can be out on lunch-break and a fashion shoot complete with leggy models and bearded lotharios might be taking place whilst you’re munching away on a cheese sarnie , and no-one will bat an eye-lid.
More importantly, it feels like the whole town is pulsating with energy – expressed through the different outfits and style of dress. A Diana Mini camera is the perfect tool for a surreptitious snap to be taken, and its dreamy resulting picture is perfect to demonstrate the hazy nature of an evening down on the lock. However, this shining shot – by littlekoala is gorgeously taken with a Horizon. And here is a link to the (super-talented) LomoHome
At the centre of Hipster-ville is Broadway Market and new kid on the block Netil Market – synonymous with vintage and full of bespoke boutiques, folks flood there on a Saturday morning for their dose of bejewelled finds and organic falafel wraps. This Canon-AV-1 loaded with Fuji Velvia 100F film captures the quaint village atmosphere of the fashion community.
Veering up the road to Brick Lane, a rabbit warren of pop-up shops and market stalls can be found. A haven for fashionista’s who want a unique piece, many a vintage gem can be found here.
Whether it’s the brick lane vintage market every Saturday or the usual scrum that is the Sunday Upmarket there is something for everyone, and it’s an amazing way to get a crazy twist on what is on the current style agenda. Cable knit jumpers come complete with customised leather studded shoulders, shell suits make a return and brothel creepers are the norm in this eclectic selection. There’s always still space for an analogue camera stall though…
A stylish store that needs an extra mention is the Lomo London store in Spitalfields! This pic of quiet Christ Church just round the corner from the bustling market was taken with 3 year old Kodak film, hence its’ grainy nature. But it shows how this collection of old and new, vintage and contemporary, old-school glamour and nu-school rave sit side-by-side in East – quietly encapsulating young London fashion.
To describe London’s style in one article would be heresy, because even the most intrepid of explorers would have a hard job describing all of the capital’s different faces. Only one point of the compass has been covered in this article, but why not visit LDN for yourself, and find your particular pocket of one-off fashion.