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Nagi Noda: Pop Artist Extraordinaire

Nagi Noda was a whimsical and creative Japanese artist who created lively and imaginative music videos, advertisements and who set up her own fashion label with fellow artist Mark Ryden. Her colourful and quirky work was free-spirited and experiment and captured a sense of playful fun.

via Naginoda

Nagi Noda was a Japanese artist who worked in a number of different mediums, and whose eccentric works displayed an unique exuberance. One of her most famous works was an exercise video commissioned by Panasonic for the 2004 Athens Olympics, the video entitled ‘Mariko Takahashi’s Fitness Video for Being Appraised as an “Ex-Fat Girl”’. The video features a human fitness instructor with poodle –like muscles teaching poodles how to work out, and is both entertaining and uncomfortable to watch. You can watch it on YouTube.

She also produced a number of music videos for artists such as The Scissor Sisters, Cut Copy, Hacali and Yuki as well as other commercial adverts for companies such as Coca Cola; even when working for giant corporations her videos still embody her unique and quirky artistic approach.

She famously created the character art Hanpanda, her own iconic plush mascot; half-panda and half something else.

via Naginoda

On the Hanpanda website we are told that ‘there are more than a 100 kinds of “Hanpanda” and they live together happily in the “Hanpanda Kingdom”. When the Hanpanda’s were away from their Kingdom they featured in music videos, fashion shows and art exhibitions as well as having smaller toy versions created of them. There was even the creation of the Hello Kitty Hanpanda, half-panda/half-hello kitty.

Noda then went on to establish her own fashion house with Mark Ryden, “Broken Label” as well as creating a line of hair hats, wearable hats made of hair in the shape of animals, trees and nests that still remain popular and highly sought after.

Nagi Noda tragically died aged 35 on the 7th of September 2008 following complications following a car accident that had occurred the year before. Although she is no longer with us her artworks are still delighting people around the world.

Information for this article was taken from Naginoda.

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written by marthasmarvels

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