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Kodak's Long Past Won't Help it's Grim Future

The name is synonymous with photography and embedded in history. Though even with its long and affluent past, today's world is synchronized with the technology of today, in which the popular understanding of an "Instamatic camera" is the smartphone application.

The nostalgic aspect of the brand and its products is how the company, founded by George Eastman at the end of the 19th century, is still able to attract customers – most of them longtime users who remain loyal to the brand or else those seeking vintage products and their corresponding photographic effects. And though the vintage marker is something that you’d think is embedded in Kodak’s DNA, it too is something they are struggling to keep!

‘In fashion’ is the term that can be used to describe the Instagram application, based off of Kodak’s Instamatic. And just as things come into fashion, things go out of fashion. The latter is what can be said of Kodak.

If Kodak was and still is a good thing, for the niche who still views Kodak products (digital cameras included) as their ‘go to’ when in need of photographic equipment, and the proverb “all good things must come to an end” has proven true time and time again, then in the natural course of things the company will eventually arrive at the ultimate end of their long era.

What’s now being contested is just when that final blow will be. But with their shares, currently closing at a measly 1 USD on the stock market, and their mounting, often prolonged, battles with companies over copyright infringement (such as with the Instagram), it’s sad to say the end might be in sight.

Spearheading the digital revolution with the world’s first digital camera, the company’s products are now left in its wake. Photo via Scrappers’ Workshop

The L.A. Times recently wrote an article, illuminating the speculation behind Kodak going bankrupt, which was the inspiration for our article.

written by soundfoodaround

6 comments

  1. nicolas_noir

    nicolas_noir

    dislike :-(

    about 3 years ago · report as spam
  2. traci516

    traci516

    I just read the whole LA Times article. So sad!

    about 3 years ago · report as spam
  3. nerpman

    nerpman

    I just visited the Eastman House and International Museum of Film & Photography in Rochester last weekend, and one of the tour guides told us what George Eastman's suicide note said. "To my friends: My life's work is done, why wait? GE". All good things must end sometime.

    about 3 years ago · report as spam
  4. soundfoodaround

    soundfoodaround

    @nerpman. Thanks for sharing that tidbit. It's not so grim when you look at it in the natural course of things but, sure, it's sad when you've a bond with the thing in question. Would be interesting to hear your impressions on the museum and/or any photos you took on your visit!

    about 3 years ago · report as spam
  5. nerpman

    nerpman

    @soundfoodaround You're welcome, depending on how my pictures come out I might write an article about it. The museum was awesome, they had on display every type of camera you can imagine. George Eastman's house was impressive as well. He was a music lover and had a home organ installed, I had picked the right day to visit as someone was performing Christmas songs. Pipes were spread out over three floors and the low notes literally shook the building! I haven't had a chance to do any developing since I came home but hopefully can post some pictures this weekend.

    about 3 years ago · report as spam
  6. cc-in-paris

    cc-in-paris

    :( this makes me sad

    about 3 years ago · report as spam