We just gave one of our stores an extra special make-over: instead of using paper, we developed a photo right onto the wall!
Together with our friend Kornel Erhart, who loves experimental photography as much as we do, we decided to transform the Budapest Embassy store into dark room, and walls into photo paper. And so, the story goes…
We closed at 7 o’clock in the evening, and started to turn the shop into a lab. We shut the windows and doors, to make it the perfect amount of dark, and turned on a red light.
First, we positioned a picture on the wall. We then applied a thin layer of gelatine straight onto wall, followed by the emulsion (the same stuff that is used on photo paper). After it dried, we began projecting the negative onto the wall via an enlarger and exposed the picture for about a minute.
We sprayed on the developer (called a “bath”) and then witnessed a miracle: out of thin air the picture appeared on the wall! We proceeded to fix the photo, and the last step: to wash out as much fixing chemicals as we could by spraying it down with water.
We used a black and white Horizon Perfekt photo of New York by Csaba Barbay, and achieved a breathtaking result. You could easily mistake it for an old photo that’s been around for over 100 years!
Check out this video of the process, in fast forward of course:
Inspired? Sick of posters constantly slipping off your walls? Give this a go, and let us know!
Also be sure to visit the store in person to see the real deal!
The Horizon Perfekt shoots images the length of two standard frames. With full aperture and shutter settings, this premium panoramic camera gives you total control over your shots. Prepare to be blown away by the amazing Horizon Perfekt, available here.