In 1888, photography pioneer and Kodak creator George Eastman perfected the inexpensive and easy to use Kodak camera, aimed towards those who are likeliest to use it--ladies. He supported this with a marketing campaign featuring the young, stylish, and vibrant Kodak Girl.
The Kodak Girl, introduced as the centerpiece of the company’s marketing campaign in 1893, was the embodiment of George Eastman’s promise; the Kodak camera was such a no-fuss equipment that even the ladies can capture countless memories using the affordable and simple camera.
Young, beautiful, independent, and adventurous, the Kodak Girl was often depicted as holding or taking photos with a Kodak box camera or folding camera outdoors, setting her noticeably apart from the “camera girls” of today. While her modern counterparts are only often seen posing with the camera, the Kodak Girl was always out with her camera and taking photos of the world around her.
Not only an epitome of the adventurous lady photographer, she was also a fashionable one. Through the years, the Kodak Girl was depicted in various magazine ads, promotional posters, and postcards in various stylish attires. According to Nancy Martha West, author of Kodak and the Lens of Nostalgia, by marketing its cameras towards female consumers, Kodak hoped to show how photography was not only “a necessary component of domestic life” but also an “integral part of the world of fashion and feminine beauty.”
Now, let’s take a look at some images of the lovely and stylish Kodak Girl with her equally stunning analogue lovelies:
Sources and additional readings:
George Eastman — Wikipedia
The Kodak Girl — Dateline: Boston 1905
Kodak Girl — The Bigger Picture
An Interview with Early Kodak Advertising Collector Martha Cooper —Collectors Weekly
Kodak and the Lens of Nostalgia — University of Virginia Press
What do you think of these lovely vintage Kodak Girls? Tell us what you think below!