Have an account? Login | New to Lomography? Register | Lab | Current Site:

Analogical treasures: Vintage Spanish Adverts of the Very Last Photographic Technology

How was the world in the times where an analogue camera was the best in technology? How was the advertising of Kodak and Agfa in Spain in the early twenties? That and more in this article that I owe to my grandmas' collection of magazines.

I will never know what was in my mother’s mind when she decided to phone me to ask me if I was interested on my grandmas’ collection of the most famous Spanish vintage magazine (“Blanco y Negro”) instead of throwing them away. She loves to throw important stuff away, as every Spanish mother. So my answer was: NOOOO, while starting to run to the bus stop with my mobile still stuck to my ear; I was in a hurry because I thought after her moment of clarity, maybe she could change her mind.

That is the reason why I have the nicest collection of Spanish vintage magazines that I’ve ever seen and other cool books: from manuals for becoming a perfect “señorita” to natural remedies books.

I didn’t ever remember about this story, but some days ago, while looking for something in my laptop, I found a folder with photos of the most important part of these magazines: the ads.
And what was there? A lot of adverts from the twenties of Agfa and Kodak cameras and films!

Here some adverts of “Billi”, a very famous Agfa camera:

A brief translation of their text:
“I neither believed in advertising, but when I did a portrait of my son with a terrible light I discovered Billi is unique”
“Your wife, your children, everybody will be grateful for a Billi”.

It is really nice to read them because it is written in an old Spanish, so you can imaging a scene with this vintage characters talking in that way.

“Some minutes are enough to learn to use a Kodak”
“Your holiday fit in a handful of Kodak”

Next one is a rational about why Kodak is the best

Next ones are about Agfa Film 1929 and they have awesome body-copies:
“Yes!, it is amazing, I am delighted about Agfa Film 1929, that is even better that anything I have ever dreamed about!”

The products only were available in “the very best establishments” and the prize for the most modern camera was about 50 pennies. Good old times!

written by toyam and translated by toyam

9 comments

  1. willyboy

    willyboy

    Lovely to have a bit of Spanish practice too!

    over 3 years ago · report as spam
  2. superlighter

    superlighter

    wooooo! a real treasure!

    over 3 years ago · report as spam
  3. susielomovitz

    susielomovitz

    amazing post! great work. Thanks!

    over 3 years ago · report as spam
  4. gvelasco

    gvelasco

    Love the art work and the printing.

    over 3 years ago · report as spam
  5. lomodesbro

    lomodesbro

    Lovely modernist women. Thank you

    over 3 years ago · report as spam
  6. toyam

    toyam

    Thank you for your comments! It was worth the effort :)

    over 3 years ago · report as spam
  7. svala

    svala

    Nice subject, very good read!

    over 3 years ago · report as spam
  8. alehopgm

    alehopgm

    "She loves to throw important stuff away, as every Spanish mother" Great! My mum does too...

    over 3 years ago · report as spam
  9. toyam

    toyam

    @alehopgm Maybe is an international matter and every mother around the world loves to throw important stuff awayt too...

    over 3 years ago · report as spam

Read this article in another language

The original version of this article is written in: Spanish. It is also available in: Italiano.