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Now Available for Pre-Order - First Come, First Served

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Shop News

Lose yourself in the wide-eyed wonder that is the new Russar+ Lens!

Lose yourself in the wide-eyed wonder that is the new Russar+ Lens! Looking to expand your horizon when it comes to photography? Let the all-new Russar+ Lens+ lead the way to greater photographic heights with its amazing features and incredible craftsmanship. Reinvented and redesigned, the new Russar+ Lens+ will redefine your analogue and digital shooting experience with its ultra-wide 20mm multi-coated lens, top-quality brass mount, manual focusing and aperture settings, and unique tube lens construction. Pre-order now at the Online Shop+ and don’t miss out on this change of perspective in your photographic adventures.

Analogue Lifestyle & Lomo Amigos

Reel vs. Real: Emile Hirsche as Christopher McCandless

Reel vs. Real: Emile Hirsche as Christopher McCandless Today's featured biographical film for Reel vs. Real is a thought-provoking favorite that continues to inspire the adventure seekers in all of us.

Tipster & Reviews

Useful Guidelines on Shooting with Ultra wide Lenses

Useful Guidelines on Shooting with Ultra wide Lenses Wide-angle lens are further divided into sub-classifications: Wide, ultra-wide and ultra-ultra-wide. Based on current standards, wide lenses for 35mm cameras are those with focal lengths ranging from 24 to 35mm. Lenses are considered ultra-wide if they have focal lengths from 17 to 21 mm, and ultra-ultra-wide if from 12 to 16mm. The New Russar+ is a 20mm lens; hence it falls under the ultra-wide classification. If you have an ultra-wide lens or if you intend to get the Russar+, you might as well make the most out of your precious investment. Read on for a few guidelines on shooting with ultra-wide lenses.

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