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LC-A Big Book Chapter 78: The Uprising of Compact Cameras

Many competitors heated up the pace in their manufacturing halls and doubled the wage of their wage engineers to produce serious competitors to the Rollei 35 and its follow-up models.

What came next? Naturally, many competitors heated up the pace in their manufacturing halls and doubled the wage of their wage engineers to produce serious competitors to the Rollei 35 and its follow-up models. One model that is worth mentioning in relation to this competition is the Minox 35. Created in Germany and released in 1974, the Minox stole the title of the “smallest camera in the world” from Rollei and moreover featured an automatic programmed exposure. That meant that the camera automatically chose the aperture and shutter speed for a well-exposed image in the given light condition. This was a function that the Rollei 35, which still required some basic photography knowledge, couldn’t offer, therefore Minox made the whole process of taking pictures again a little bit easier. The Minox 35 proved to be a success and was considered to be a direct competitor to the praised Rollei 35. Many clones of this camera found their way onto the market. To more or less exactly copy an existing camera model was a common process at this time and was often practiced by Soviet manufacturers. The Ukrainian company Arsenal even created an exact copy of the Minox, the Kiev 35A, but unfortunately couldn’t offer the same quality and reliability as the German original.

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This is the original article written in: English. It is also available in: Spanish.