Ask yourself this: when you lomograph, is there a routine that guides you? Why do you lomograph this and not that? Even though we try hard not to think, there are always a bazillion different decisions going on in our heads that we don’t even notice.
Our eyes are guided by mental images we have in our head that define what is interesting to us and what’s not. Some of these images are generated through our education and the environment or society in which we live in; these are codes that, for example, tell us it’s morally wrong to take pictures of dead people and that it’s arousing to look at naked bodies. These codes are hard to re-program as they define a great deal of what we call “ethics” and “cultural identity”. On the other hand, sight is the only one of the five senses that is not developed in the mother’s womb. The first time we see is when we are born. The problem is this: the more we know the less we see. That’s why children often make the most interesting pictures and observations. What is art? Probably something that shows us what we wouldn’t see otherwise. Hence, the artist is as much concerned with the invisible as the visible world. You can never understand a picture unless you grasp the ways in which it shows what cannot be seen.
The Lomo LC-Wide boasts the newly-developed 17mm Minigon Ultra-Wide Angle lens. This 35mm camera wonder is the perfect companion for your photo expeditions. It produces eye-catching splashes of colour with astonishing saturation and contrasts with the added versatility of 3 different formats. Open up to a new photographic experience with the LC-Wide, available in our Shop.