There is a grammar of seeing. You as a Lomographer are able to play with this grammar and invent new symbols, rules and relationships. Just as the poet works with words, the Lomographer works with pictures. Both the poet and the Lomographer endlessly search to find new relationships between themselves and the world.
If there are no new relationships, then there is repetition and repetition results in stagnation. The Lomographer doesn’t want to change the world. He asks him or herself: how can I change the way we look at the world? What are the different points of view available to me? Seeing comes before words.
Taking a photograph means making an experience. The experience depends on the camera you use. A camera is a camera is not a camera. The camera dictates the way you capture the world. You cannot overcome your camera; you depend on her, your visual memory, past and present are defined through the means of communication it provides you with. Lomography is communication. But what are your means of communication? Smoke signals, sign language, telepathy? Choose your camera wisely. You will see, shoot, think, capture, and perceive differently.
The LOMO LC-Wide you are holding in your hands right now is different. It’s not just a silent observer that makes a click here and a click there without anybody even noticing it. It is not a camera you carry around your neck. It is not something you can just leave lying around somewhere.
It is beating in your pocket, bumm bumm, breathing through its lens, fjuuuuh, vibrating as vrrr soon vrrrr as vrrrr you lay your hands on it! This camera doesn’t capture what is out there. It captures things you can’t even see – and when you see them you’ll hardly believe that the camera could have ever captured anything from this angle! It sucks in pretty much everything around it through its lens, right into its body and burns it onto film. It’s a cross between a compact camera and a vacuum cleaner, a super-massive black hole that absorbs everything around it, an elephant with automatic program exposure, the Master Yoda of Lomography (so small and yet so powerful) and the gong which, whenever its shutter clicks, fills the room with its earth-shattering, eternal vibrations. Welcome to the ‘Club of LOMO LC-Wide Shooters.’
The Lomo LC-Wide boasts the newly-developed 17mm Minigon Ultra-Wide Angle lens. This 35mm camera wonder is the perfect companion for your photo expeditions. It produces eye-catching splashes of colour with astonishing saturation and contrasts with the added versatility of 3 different formats. Open up to a new photographic experience with the LC-Wide, available in our Shop.