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Chapter 12: Pricing and Exports

Due to its first-ever automatic exposure function - the Lubitel and Smena were still completely manually controlled - the Lomo Kompakt Automat was somewhat more expensive than its predecessor. 75 Rubies was the fixed price set by Moscow for the Item, which was a large amount when compared with the average monthly wages of the time: 150-200 Rubies. A 24 day voucher for a holiday in the Neva Sanatorium only cost 80 Rubies. Nevertheless the LOMO LC-A quickly found its way into the hearts and pockets of the photograph-enthused Russians and after a short time was exported to then Communist countries such as the Ukraine, Poland, Czechoslovakia and even Cuba.

While cameras such as the Smena (the Smena 19 and 35 were to emerge in the following years) or the Lubitel (the 166 Universal as it was known then) were already declared favourites of the ambitious Soviet amateur photography scene and had not been too expensive to purchase in the commission shop around the corner, the Lomo LC-A had to prove itself first. Due to its first-ever automatic exposure function – the Lubitel and Smena were still completely manually controlled – the Lomo Kompakt Automat was somewhat more expensive than its predecessor. 75 Rubies was the fixed price set by Moscow for the Item, which was a large amount when compared with the average monthly wages of the time: 150-200 Rubies. A 24 day voucher for a holiday in the Neva Sanatorium only cost 80 Rubies. Nevertheless the LOMO LC-A quickly found its way into the hearts and pockets of the photograph-enthused Russians and after a short time was exported to then Communist countries such as the Ukraine, Poland, Czechoslovakia and even Cuba. Even western countries, firstly Great Britain,came to enjoy the small Russian camera. A large importer, who imported almost half of the entire LOMO Lubitel production to England, also shipped the LOMO LC-A to the country of Queen Elizabeth II.

The LOMO LC-A construction crew proudly presenting their baby.

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written by fookshit

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