Finally! The first LomoRoadShow is here! Saturday the 21st of April will be the kick off and it will take place in Utrecht during the In-Fashion event!

Photo by mephisto19

In-fashion is a brand spanking new fashion event in Utrecht, the Netherlands. 2012 will be the very first edition of this awesome new event that centers around the story of fashion items or the designer. This way the event hopes to bridge the gap between consumers and designers. On Saturday the 21st of April you can see the work of young designers in Hotel Dom, Utrecht. There will also be presentations, movies and workshops. Of course all of this is linked to the marvels of the fashion industry!

Photo by filby

The Program

• What the hell is Lomography?
  We’re starting off with an introduction to Lomography. You’ll get to know all the inns and outs of Lomography, the history, philosophy, cameras, community and the website.

• Diana F+ Camera Workshop
  Everyone will be getting a world famous Diana F+ on loan to shoot images in style. You’ll also get a 10% discount voucher for the online shop. During this workshop, you’ll learn everything you need to know about the Diana F+ and how to use her as a beginner.

• Street Fashion LomoWalk
  Now that we know everything about the Diana F+ we’ll venture out into the city! We’ll be doing a LomoWalk through Utrecht and experiment with shooting fashionable content. Through the viewfinder of the Diana F+, we’ll be checking out people and fashion, patterns and colors and mixing and matching them.

Photo by peropero

Afterwards, the LomoRoadShow crew will be taking all the films and have them developed at the LomoLab. As soon as they’re back everyone will be getting a link emailed to download their pictures. Of course we’ll also write an awesome recap of this event that you’ll be able to read in the magazine!

Important Details:

When: Saturday, April 21st 2012, 2-5 pm
Location: Springers Wonen, Telingstraat 2A in Utrecht
Cost: Tickets are €15, and you can order them on the In-fashion website. you’ll get to borrow a camera, a roll of film and a 10% discount voucher for the online store and your film developed!

And a cool tip: Want to get free tickets? Enter the Fashion confession rumble!